06/01/2026
This June, Family First is celebrating small business month by featuring four different local businesses from the Rochester community. This week we're proud to introduce Pinnacle Wine and Liquor! Check out our website to learn more about the foundations of Pinnacle Liquor and their impact on the Rochester community. Read below what owner, Matt Yaeger has to say about working with Family First!
“Working with Family First has been refreshing in a time when so much of business has become transactional. In our business, we believe relationships drive everything, and we’ve found that same philosophy with Family First. If we ever have a question or concern, we’re able to speak with real people who know us and understand our business. They’ve consistently gone above and beyond for my family and me, and I always encourage friends and neighbors to build a real banking relationship with a local institution they trust.” - Matt Yaeger, owner
