10/01/2026
Tired of being treated like a number? You're not imagining it.
This week reminded me how big institutions see their customers.
📌 My bank: After more than twenty years as a loyal customer, I asked for a free checkbook. I was told I'd have to upgrade to a new account tier to get one.
📌 Fidelity: This week, Fidelity told independent advisory firms with less than $100 million on its platform that they have until June 30, 2027 to reach that level or find a new custodian. Loyalty didn't factor in.
📌 Even my own tech vendor: Today I got an email saying our client software would soon cost $6,000 a month to access our own data. Thankfully, it turned out to be a mistake that should never have been sent. But it shows where the industry is heading. Big players are looking for new ways to charge more, and someone always ends up paying for it.
If your advisor received that Fidelity letter, take a breath. Your investments are still yours. A custodian change means your accounts get moved, not lost. Ask your advisor a few simple questions: Where are my assets going? Will this cost me anything or create taxes? What will change for me?
And if this week has you wondering whether you're being served or just processed, that's worth paying attention to.
My wife and I have been running Intelligent Investing for the past decade. We are a boutique, fee-only fiduciary firm here in the Upstate. We're paid only by our clients. We don't earn commissions, sell products, or take money from third parties for recommending their funds (aka revenue sharing). We use the largest custodian in the industry to keep your assets safe, but the relationship is with us, not a call center.
It's the difference between the big box hardware store and the local shop where someone walks you right to the screw you need.
If you're tired of the big box bullies and want a boutique approach, my wife and I would welcome the opportunity to serve you.
☕ Let's talk, on us. We offer a complimentary phone call or coffee, plus a complimentary portfolio review. There's no cost, no obligation, and no sales pitch, just an honest second opinion on whether your current setup is working for you.
📅 Book a call or coffee: https://investedwithyou.com/connect/
📖 The checkbook story: https://investedwithyou.com/twenty-years-as-a-customer-wasnt-enough-for-free-checks/
Hans Blake, CFA, CPA
Principal, Intelligent Investing | Creator of Intelligrations®
A Phone Call That Should Have Been Simple I’ve banked with the same local bank for more than twenty years. Long enough that I don’t remember which president was in […]