American Academy of Estate Planning Attorneys

06/11/2026

The #1 question attorneys ask when they start thinking about transitioning to estate planning:

How long does it actually take?

Not the optimistic answer. The real one — from decision to first client to sustainable revenue.

We're asking four attorneys who've done it exactly that on June 24th. Along with what the money actually looks like, what they wish they'd known, and whether the window is still open.

Free. One hour. Worth it.

Register: https://na2.hubs.ly/H0641NB0

06/10/2026

This article focuses on children, but the issues raised apply in any situation in which a non-spouse beneficiary is added to a deed.

People know that they need to design an Estate Plan, but often look for shortcuts. Those shortcuts come in various forms, from “do-it-yourself” Wills

06/06/2026

Let's be direct about what's happening in transactional law.

AI tools are handling work that attorneys used to bill premium hours for. Referral pipelines are tightening. The attorneys still competing on price are watching their margins shrink — and the trend isn't reversing.

The ones who aren't worried made a move. Most of them made the same one: estate planning.

Not because it was easy. Because it's relationship-based, recurring, deeply human work that genuinely cannot be automated away.

On June 24th, four attorneys who made that shift are telling you exactly how — in a free webinar hosted by Susan Russel.

Register here: https://na2.hubs.ly/H05YRmn0

📅 Wednesday, June 24 | 1 PM PT / 4 PM ET

06/04/2026

If your consultations feel inconsistent, harder than they should be, or too dependent on personality, this session will show you a more effective way to lead them.

06/03/2026

Have you been thinking about transitioning to estate planning but not sure where to start?

On June 24th, Susan Russel sits down with four Academy Members who made the leap — and asks them everything you've been wondering.

The real timeline. The real numbers. What they'd do differently. What surprised them most.

No slides. No pitch. Just four attorneys telling you what it actually looked like from the inside.

It's free and it's one hour. Register now: https://na2.hubs.ly/H05WRbW0

📅 Wednesday, June 24 | 1 PM PT / 4 PM ET

05/28/2026

For firm owners who want predictable, sustainable growth, understanding the law firm marketing funnel is not about marketing theory. It is about operational control.

Learn how a structured law firm marketing funnel moves prospects from awareness to signed clients & supports predictable growth.

05/26/2026

AI can be useful. It can also be destabilizing if adopted without discipline.

Explore how AI can support estate planning firms while introducing real risks. Learn where it adds value and where judgement matters most.

05/20/2026

Growth eventually changes.

At first, more growth feels exciting.

Then suddenly:

more people need you
more decisions depend on you
more complexity follows you home

And the firm starts feeling heavier instead of stronger.

That’s what today’s session is about.

Not marketing.
Not “working harder.”

A direct conversation about why successful firms plateau — and what actually has to change before growth becomes sustainable.

📅 Today at 1 PM PT

👉 Register here: https://na2.hubs.ly/H05D-Bl0

05/15/2026

Most firms don’t realize they have a structural problem until growth starts creating pressure instead of freedom.

More complexity.
More moving parts.
More dependence on the attorney.

Most firms grow the wrong way

On May 20, we’re hosting a conversation on what actually has to change before a law firm can scale sustainably.

No fluff.
No generic growth advice.
Just a direct breakdown of why firms plateau — and what separates scalable firms from firms that simply get bigger.

📅 May 20
👉 Register here: https://na2.hubs.ly/H05xhQd0

05/11/2026

Failing to challenge “that would never happen” creates risk. Don’t let assumptions undermine the very plan designed to protect your legacy.

Experienced Estate Planning attorneys hear certain phrases so often that they begin to tune them out. Clients say them with confidence, believing every