Geoff Smith Branch Manager and Mortgage Banker

Geoff Smith Branch Manager and Mortgage Banker Branch Manager/Sr. Loan Officer NMLS #1043587 for the Roswell, GA, branch of Assurance Financial. Serving all of GA, FL, TN, NC, SC, AR & AL.
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We go all out to give our customers the BEST loan experience they've ever had.

🩺 A mortgage designed with medical professionals in mind. With MedPro Mortgage+, qualified borrowers may benefit from:• ...
09/03/2026

🩺 A mortgage designed with medical professionals in mind.

With MedPro Mortgage+, qualified borrowers may benefit from:
• Up to 100% financing
• No private mortgage insurance
• Flexible student loan consideration
• Employment contracts may help you qualify
• Loan amounts up to $2 million

From physicians and nurses to dentists, pharmacists, veterinarians and more, a wide range of medical professionals may be eligible.

Learn more: https://assurancemortgage.com/medical-professional-loan/

09/01/2026

September marks the start of something special at Assurance Financial. 🎗️

In honor of Childhood Cancer Awareness Month, our Apps for Kids campaign is back to support St. Jude Children’s Research Hospital. Throughout September, Assurance Financial will donate $50 to St. Jude for every completed loan application.

Not in the market for a mortgage? You can still be part of the impact. Donate directly to St. Jude or help us spread the word! However you choose to participate, every effort helps support the children and families of St. Jude. Here’s to another meaningful September.

Learn more or donate: https://assurancemortgage.com/stjude/

5.0 star review received on Experience.com for Geoff Smith by Omar M - The  experience  was  exciting, but not overwhelm...
09/01/2026

5.0 star review received on Experience.com for Geoff Smith by Omar M - The experience was exciting, but not overwhelming, Geoff and his staff made us feel at ease throughout the whole proces. We are happy that we made the decision to choose Assurance Financial, and would recommend this service to anyone looking for a great next level experience in buying a home.

Read more: https://experience.com/reviews/geoff-smith-135525/1d03b0b0-1c45-49f6-b2e5-42e16daf756a?V=1788266462&utm_source=facebook&utm_medium=autopost&utm_content=13486695

08/27/2026

September is right around the corner, and so is our annual Apps for Kids campaign! 🎗️

In recognition of Childhood Cancer Awareness Month, Assurance Financial will donate $50 to St. Jude Children’s Research Hospital for every completed mortgage application we receive throughout September.

Whether you’re ready to buy, refinance or simply explore your options, your application can help support the lifesaving work St. Jude provides for children and families.

Learn more: https://assurancemortgage.com/stjude

FHA or Conventional—which could work for you?Both can be great paths to homeownership, but there are a few key differenc...
08/25/2026

FHA or Conventional—which could work for you?

Both can be great paths to homeownership, but there are a few key differences to know.

FHA loans may offer more flexibility when it comes to credit qualifications and can require as little as 3.5% down.

Conventional loans may allow as little as 3% down for qualified borrowers and offer the ability to remove private mortgage insurance (PMI) once certain requirements are met.

The right fit depends on your credit, down payment, financial picture and long-term goals. That’s why it helps to compare your options before deciding. Learn more: https://assurancemortgage.com/fha-vs-conventional-loan/

Gateway to New Sandy Springs DevelopmentBy Geoff SmithThe North River shopping center, just south of the Chattahoochee ...
08/21/2026

Gateway to New Sandy Springs Development
By Geoff Smith

The North River shopping center, just south of the Chattahoochee River off Hwy 9 in Sandy Springs, is set to undergo its largest transformation yet from a dated shopping district, to a buzzing mixed-use development.

According to a recent article in the Atlanta Business Chronicle, Sandy Springs officials approved an incentive package to help spur Charleston, SC-based Woodfield Development into rebuilding the center into 336 apartments, 85 townhomes, 10,000-12,000 square feet of retails and restaurant space, and a new city park fronting Roswell Road.

The shopping center's heyday was after it was first built in the 1970's. The North River Tavern, which is one of the few bars open after midnight and catches the overflow from people leaving Canton Street(so I hear), used to be a Steak & Ale. Crestwood High School used to be tucked back behind it where Sandy Springs Middle School currently is, and our football team used to eat our pre-game meals there. I attended Crestwood my freshman and sophomore year before the county finally put it out of its misery and I finished my junior and senior years at the newly-built Chattahoochee High School.

That area over the years kind of fell into disrepair. Caught between downtown Sandy Springs and downtown Roswell, it was kind of a no-man's land. The property owner tried to make it look modern several years back by installing the metallic front that you see today. But that didn't seem to help.

Sandy Springs officials have worked hard over the last 10 years to create some long-term plans to encourage fresh, new development there. They master-planned the area, allowing for development guidelines that they hoped would attract development. And with this deal, they will agree to waive $1.78M in recreation impact and permit fees, plus they are requesting that the Sandy Springs Development Authority approve a 10-year tax break for the apartments.

The development sits a stone's throw from the river and would seem to be a great prospect for redevelopment. New residents could easily walk to parks and trails that currently existing along the river there. City officials are hoping that this project will spur others like it in the area.

This comes at a time when the state is readying Hwy 9 for a total rebuild going from the river up to Roswell's Historic Square. That stretch of road has the dubious distinction of being one of the most dangerous and ridiculous in the entire metro Atlanta area. It's a 45 miles per hour, 3-lane road where the middle lane is actually reversable! That means in the morning, traffic goes one way on it and in the afternoon it goes another. Residents have to look at the electrical boxes above it to see if they are green or red to know whether or not they are supposed to be driving on it.

If you ever want to get a charge, drive up that middle road one afternoon. You'll feel the adrenaline rush when you come up and around a corner, not knowing if some unsuspecting driver will come whizzing toward you at 55 mph.

After 25 years of doing nothing, the state is finally initiating a plan that has won national awards and will add another lane, get rid of the reversable-lane, move the sidewalks off of the street, add a couple roundabouts and make this gateway to Roswell look attractive and inviting.

I had the pleasure of talking to the city's Transportation Director last week about the project. It does not include rebuilding that bridge, but the state fully intends to rebuild the bridge. He said they are flummoxed right now at how exactly to go about rebuilding it without completely stopping traffic throughout the process.

The bridge is out of date and essentially has to get replaced. But there are just not that many ways to get across the Chattahoochee. If they did have to shut it down for several years, it would drive traffic to GA400 and the Johnsons Ferry Bridge. He said their best engineers are working on a way to get it done that will tie it into the new Gateway Project and hopefully keep traffic moving in some fashion.

All that said, this could all beautify and freshen up a large area that for the last 30 years has looked to be in a deteriorated state.

Once all of this construction is over, it will have been good to own a home along this stretch as it is bound to add value.

Have a great week!

Read the full article here: https://conta.cc/4inZ2wd

Email from Geoff Smith Rates Tick Up On Expectations of Higher Oil Prices "A lie gets half way around the world before the truth has a chance to get its pants on." -Winston Churchill Gateway to New Sa

08/21/2026
08/20/2026

I'm proud to be part of a company that believes giving back matters.

Assurance Financial recently launched Assurance Cares, a nonprofit organization that builds on 25 years of supporting causes and communities across the country.

From our longtime partnership with St. Jude Children’s Research Hospital to local organizations supported by our branches and employees, giving back has always been part of the culture at Assurance.

Assurance Cares gives us an opportunity to build on that legacy and make an even greater impact in the communities we serve and beyond.

Learn more about Assurance Cares: https://assurancemortgage.com/assurancecares/

Address

1255 Canton Street, Suite E
Roswell, GA
30075

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