Brenda Price - NEXA Mortgage NMLS #2737104

10/29/2026

Almost half of home builders just cut their prices. 🏡

A record 43% of builders cut prices in October, with an average cut of 6%, and 65% offered incentives like closing-cost help (NAHB). The national median new-home price was $400,400 in September (U.S. Census Bureau).

Why? With the average 30-year rate around 7.35% (Mortgage News Daily average), fewer buyers are shopping, so builders are competing for the ones who are.

What that means for you: on a $400,000 home, a 6% price cut is $24,000. That's a smaller loan for as long as you own the home. For investors eyeing a rental or a Sevier County cabin, a lower price can help the numbers work, including on DSCR loans, where the property's rent has to cover the payment.

What most people miss: resale sellers are now competing with builder deals, so it can pay to ask for concessions on existing homes too.

Read the NAHB report: https://www.google.com/url?q=https://www.nahb.org/news-and-economics/housing-economics/indices/housing-market-index&source=gmail&ust=1793358195079000&sa=E

Would you rather get a price cut or closing-cost help from a builder? 👇



Brenda Price | Mortgage Loan Originator | NMLS #2437104 | NEXA Mortgage NMLS #1660690 | [email protected]

10/28/2026

Who would've thought your roommate could actually help you qualify for a mortgage? 👀

Believe it or not, their rent payments might make a difference!

Certain mortgage programs may allow eligible, documented roommate rental income to be considered when qualifying for a home loan.

Of course, specific requirements and restrictions apply, and not everyone will qualify.

🎥 Watch the video to find out how it works!

📩 Thinking about buying a home? Let's explore what options may be available to you.

Message me now or you can book a quick call here:

https://calendar.zoomwithbrendayourlender.com/book-a-call-with-brenda-page

10/27/2026

Home buyers just hit the brakes. 🛑

📉 Pending home sales (signed contracts) fell 7.3% in September and are down 11.3% from a year ago, per the National Association of REALTORS®.
📍 In the South, including Tennessee, signings dropped 8.2% in one month.
🏦 The average 30-year fixed rate was 7.33% on Monday (Mortgage News Daily national average).

Why? Mortgage rates climbed fast this fall, and many buyers chose to wait.

What that means for you: fewer buyers can mean more room to negotiate. Example: a 2% seller credit on a $350,000 home is $7,000 toward closing costs or a rate buydown. Investors looking at rentals or Smokies cabins may see more sellers open to terms, too, and DSCR loans qualify based on the property's rental income.

What most people miss: NAR says there are very few distressed sales right now, so slower sales don't automatically mean big price drops.

Read the full NAR report: https://www.google.com/url?q=https://www.nar.realtor/newsroom/pending-home-sales-decreased-7-3-percent-in-september&source=gmail&ust=1793185285591000&sa=E

If a seller offered you a credit, would you use it for closing costs or to lower your rate? 👇



Brenda Price | Mortgage Loan Originator | NMLS #2437104 | NEXA Mortgage NMLS #1660690 | [email protected]

10/26/2026

One of my favorite talks at NEXA Fest wasn't about mortgages at all.

It was Dr. David Boyd on "Your Health Is Your Wealth."

He told the story of a young mom in her early thirties, fit and feeling great, who came along to her husband's physical almost as an afterthought. Her scan found a brain tumor she had no idea was there. Because they looked early, she got treatment early.

His biggest point: "I feel fine" is a feeling, not a fact. We tell people to know their credit score, their debt-to-income, and their home equity. We should know our health numbers too.

A few of his basics: if you're 40 or older, check your labs regularly. Move 30 minutes a day. Eat real food most of the time. Protect your sleep. And remember why you're working so hard in the first place.

I spend my days helping families build wealth through real estate. None of it matters much if we don't have our health to enjoy it. Go make that appointment you've been putting off!

10/26/2026

Buyers just went quiet. Fewer homes went under contract in September than in any month on NAR's records. 📉

The numbers:
• Pending home sales fell 7.3% in September and 11.3% from a year ago (NAR).
• In the South, contracts dropped 8.2% for the month (NAR).
• The average 30-year fixed rate was 7.32% last week, down from 7.40% (Freddie Mac national average).

Why: Mortgage rates climbed this year, and that squeezed affordability.

What that means for you: Fewer buyers often means sellers are more open to talking. A 2% seller credit on a $350,000 home is $7,000 toward closing costs or buying down your rate. Investors shopping for rentals or Sevier County cabins have the same negotiating room, and a DSCR loan qualifies mainly on the property's rental income instead of your personal income.

What most people miss: A quiet market isn't only about price. It can also mean fewer bidding wars and more time for inspections.

NAR's full release: https://www.google.com/url?q=https://www.nar.realtor/newsroom/pending-home-sales-decreased-7-3-percent-in-september&source=gmail&ust=1793098917106000&sa=E

Are you shopping while it's quiet, or sitting this season out? 👇



Brenda Price | Mortgage Loan Originator | NMLS #2437104 | NEXA Mortgage NMLS #1660690 | [email protected]

10/22/2026

ALMOST HALF OF HOME BUILDERS JUST CUT THEIR PRICES. 🏗️

In October, 43% of builders lowered prices, and the average cut was 6% (NAHB). Another 65% offered incentives. Builder confidence fell to 29, the lowest reading since 2012. Mortgage News Daily's average 30-year rate was 7.40% this week.

Why? Rates above 7%, higher gas prices, and rising building costs are keeping many buyers on the sidelines.

What that means for you: builders are negotiating. A 6% cut on a $350,000 new build would be $21,000. Buyers can ask whether a builder will cover closing costs or help with the rate. Investors looking at a new-build rental or cabin may find the rent covers more of the payment at a lower price, and that's the main thing a DSCR loan looks at.

What most people miss: builders also started fewer homes in September than expected. Today's discounted inventory may not be replaced quickly.

Source: https://www.google.com/url?q=https://www.nahb.org/news-and-economics/press-releases/2026/10/builder-sentiment-falls-on-rising-rates&source=gmail&ust=1792753317832000&sa=E

Which would matter more to you: a lower price or help with closing costs? 👇

10/21/2026

Home sales just hit the brakes.

Signed contracts on homes fell 7.3% in September, according to the National Association of Realtors. Across the South, they fell 8.2% in one month and 12% from a year ago.

The reason: mortgage rates. Mortgage News Daily’s average 30-year rate was 7.40% on Tuesday.

What that means for investors: fewer buyers means more motivated sellers. On a $325K rental or a Sevier County cabin, ask for closing costs or a rate buydown, not just a lower price. A 3% seller credit on $325K is $9,750 back in your pocket at closing.

And NAR says prices are holding steady because very few owners are being forced to sell. So this is a negotiating market, not a crash.

https://www.globenewswire.com/news-release/2026/10/20/3384603/0/en/pending-home-sales-decreased-7-3-in-september.html

Are you buying in this market or waiting? 👇

Washington, D.C., Oct. 20, 2026 (GLOBE NEWSWIRE) -- Pending home sales in September decreased by 7.3% month-over-month and 11.3% year-over-year,...

10/20/2026

“I want to buy a house… but I have NO idea where to start.”

Sound familiar? 😅

You’re not alone. Buying your first home can feel like a LOT.

💭 “Do I really need 20% down?”
💭 “Why do they keep asking for more documents?”
💭 “What are all these extra fees?”
💭 “Will I even close before my lease ends?”

Here's what most first-time homebuyers don't realize: There are a LOT of moving parts behind the scenes, and nobody always explains what's happening.

That's exactly why the process can feel so confusing, even when things are moving forward!

In this clip, I break down what's actually happening behind the scenes and why buying a home can feel so overwhelming.

You don't have to figure it all out on your own.

What's the ONE thing about the homebuying process that surprised you or still confuses you? 🏡

Send me a message! Let's talk about your options, answer your questions, and make the process feel a whole lot less overwhelming. ❤️

10/16/2026

🚨 FIRST-TIME HOMEBUYERS: READ #2 BEFORE YOU COUNT YOURSELF OUT!

❌ MYTH #2: “I need perfect credit to buy a home.”

Here’s the truth: You don’t need PERFECT credit. You need QUALIFYING credit, and you may have more options than you think!

Even if your credit isn't where you want it to be, that doesn't mean homeownership is out of reach. There are ways to work toward improving your credit and getting mortgage-ready.

🎥 In this clip from my recent homebuyer webinar, I explain why you should NEVER disqualify yourself before exploring your options.

👇 WATCH the video and tell me: Have you been putting off buying a home because of your credit?

📩 Let's talk about your options, message me now!

10/15/2026

⚠️ That lower mortgage rate might look great today… but what happens in Year 6?

With interest rates still putting pressure on buyers, more people are looking at adjustable-rate mortgages (ARMs) for a lower starting rate.

And yes, an ARM can make sense.

But the lower payment today is only part of the picture. Once the fixed-rate period ends, your rate and monthly payment can change.

That’s why one of the biggest questions I ask buyers is:

“What’s your plan for Year 6?"

If you know you’ll sell or refinance within the fixed period, an ARM may be worth considering. But if you’re stretching your budget and simply hoping rates will come down later, that’s a very different situation.

🏡 The right mortgage isn’t just about getting into the house. It’s about choosing something that still makes sense for your future.

Not sure if an ARM fits your plan?

📩 DM me now and I’ll walk you through it.