04/09/2026
An interesting read for all, Sharing below my monthly real estate column from the North Shore's Channel magazine.......
Why do some homes sell quickly, while others sit on the market?
Two homes can be in the same suburb, have similar land, bedrooms and bathrooms, yet experience completely different results when they come to market. So what makes the difference?
Often, it comes down to the decisions made before the 'For Sale' sign goes up.
The first is price.
A home doesn’t need to be the cheapest to sell, but it does need to be positioned realistically. An ambitious asking price can reduce early buyer interest, and once a property sits on the market, buyers can begin to wonder what is wrong with it.
Then there is presentation.
Premium buyers in particular notice the details. Decluttering, maintenance, landscaping, lighting and thoughtful styling can change how a property is perceived – and ultimately how much a buyer is prepared to pay.
Marketing is equally important.
Professional photography, compelling copy and the right digital exposure create the first impression long before a buyer walks through the front door. But good marketing isn’t about making a property look like something it isn’t. It is about revealing its strengths and putting it in front of the right buyers.
Finally, there is strategy.
Understanding the likely buyer, creating competition and knowing when and how to negotiate can have a significant impact on the final result.
A successful sale is rarely the result of one thing. It is the combination of pricing, preparation, presentation, marketing and negotiation working together. In a market where buyers have plenty of choice, the homes that stand out are often those that have been strategically prepared to do so.
Yan Davies is a reliable and trusted adviser, and a long-time North Shore local with a Master’s degree in business administration. Known for her strong high-end client network across both Asian and local communities, Yan is highly professional in her approach and treats every listing as a top priority, striving to deliver a smooth sales process and achieve the best possible result for her clients.
Yan Davies 燕
021 585 590
[email protected]
Licensed under the REA Act 2008
唯一华人中介@ Bayleys Takapuna
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