10/06/2026
The internet is full of people promising investing shortcuts. Courses, stock tips, trading strategies, and systems that claim to beat the market.
The problem? Decades of research suggest consistently outperforming the market is incredibly difficult, even for professional investors.
Before paying for advice or following someone's latest stock pick, it's worth taking a step back and asking a few questions.
What are they selling?
How do they make their money?
And if their strategy is so successful, why are they teaching it rather than using it?
We'd love to hear your thoughts on the rise of financial influencers.
*The views and opinions expressed in this post are those of Rupert Carlyon. This content is for informational purposes and should not be considered financial advice. Before making any financial decisions, consider consulting a financial adviser. Kōura Wealth Limited is the issuer and manager of the Kōura KiwiSaver Scheme. A copy of the Product Disclosure Statement is available at kourawealth.co.nz/documents.