17/08/2026
Melbourneโs Greenfield House & Land Market: Opportunity for Buyers? ๐ก
Thereโs plenty of noise around Melbourne property right now, but the greenfield house & land market is showing some interesting conditions, particularly for first home buyers.
Recent data points to slower land sales across Melbourneโs major greenfield corridors, including the West, North and South-East. While land prices have remained relatively resilient, softer sales activity means developers are competing harder for buyers.
And weโre seeing this on the ground.
More land agents and developers are offering land rebates, discounted lot prices and other incentives, while builders are competing through package pricing, upgrades and inclusions.
For buyers, that can mean:
More choice. Less pressure. More negotiating power.
The Australian Government 5% Deposit Scheme can also help eligible first home buyers enter the market with a minimum 5% deposit without LMI, subject to eligibility and lending criteria.
But a rebate doesnโt automatically make a property a good deal.
The land + construction + upgrades + associated costs still need to stack up against the likely completed value. Borrowing capacity, valuation risk and future affordability should all be considered before committing.
My view on Melbourneโs current greenfield market is simple:
Donโt rush because of FOMO, but donโt automatically wait for a major price drop either.
For financially ready buyers, softer conditions can provide something valuable: choice, negotiating power and time to make the right decision.
Sometimes the opportunity isnโt about perfectly timing the bottom of the market.
Itโs being finance-ready when you have more negotiating power than the seller.
Sources / Further Reading:
RPM Research: Victorian Greenfield Market Reports
https://www.rpmgrp.com.au/research-and-data/
Oliver Hume: Property Research
https://www.oliverhume.com.au/research/
PropTrack: Property Market Insights
https://www.realestate.com.au/insights/
Australian Government 5% Deposit Scheme
https://firsthomebuyers.gov.au/australian-government-5-percent-deposit-scheme
Mir Sauhrid | Senior Finance Broker
Loan Gallery Finance
๐ 0469 838 992 | โ๏ธ [email protected]