Julie George - Million Dollar Host

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Julie George - Million Dollar Host

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Million Dollar Host is the name of the book authored by Julie George about her success in Airbnb

Julie George discovered the world of Airbnb in 2016 when she listed her one bedroom unit on the platform. She went from earning $240 per week to $600 per week using the sharing platform of Airbnb. It was at this stage that Julie realised this could be the 'alternative' a lot of property owners were searching for and set out to replicate her own success for others. With her experience in real estate, it was easy for her to compare the income generated from longterm rentals to the more lucrative short-holiday lets. She established Host My Home in November 2016, which was a huge success bringing in over $8 MILLION in Airbnb Income in less than 3 years. Julie sold her Airbnb business to a larger company (of which she remains a shareholder) in July 2019 to free her up to coach others to do the same around the world. Julie is considered the Industry Expert on Airbnb in Australia and has published a best selling book called Million Dollar Host (available on her website www.milliondollarhost.com.au, Amazon and other leading online bookstores) outlining her story and her strategies. She is a sought after public speaker addressing conferences and seminars of like minded people from all over the world. She also offers mentoring and consulting to other budding entrepreneurs.

29/10/2026

🍽️ WHO’S DOING THE DISHES? 😂

Airbnb’s new house rules have certainly got property managers talking!

But while everyone is focused on checkout chores, I think there are MUCH bigger things we need to be discussing! 🚨

This week inside our Million Dollar Host Mastermind, we unpacked the upcoming changes and what they mean for professional STR operators.

Here are THREE things to review before November 20:

🔴 1. House Rules – Are yours clearly disclosed and compliant?

🔴 2. Guest Screening – Are your ID verification and rental agreement processes still permitted?

🔴 3. Operational Protection – Have you checked with your insurers, cleaners and technology providers?

Because protecting your properties, your owners and your business is a LOT more important than who washes the dishes! 😂

👇 Property managers, which of Airbnb’s changes concerns you most?

🚪 Follow for more insights from BEHIND THE DOORS of the Million Dollar Host Mastermind!

26/10/2026

Here to Stay… and here for the good times! 🎤🥂😂

What a fabulous few days on the Gold Coast at the ASTRA Here to Stay 2026 Conference!

Brilliant speakers, big ideas, plenty of laughs and some of my favourite people in the STR industry! ❤️

The hot topics? 🔥 AI, profitability, professionalisation and the future of hospitality.

My favourite reminder? Door count is vanity. Profit is sanity! 💰

I also had the pleasure of jumping on stage with an awesome panel to discuss what we can learn from the world’s best hospitality brands.

A HUGE congratulations to the ASTRA committee and organisers for putting on such an impressive event! 👏

After more than a decade in this industry, it is still the people, friendships and connections that make it so special.

Great to see so many familiar faces and make a few new friends along the way!

Until next time! ❤️

Australia and New Zealand Short Term Rental Association Hospitable Tim Mortimer | Honey Homes Bart Sobies Ai Guest Experience Software For Hotels & Rentals Worldwide Hunter Holidays Katie Grace Meredith 🏡 Airbnb Host Manager Tom | Real Estate Marketing Reinvented 🚀 Booking.com

25/10/2026

Sumo, Shopping and 7-Eleven Snacks… 🇯🇵🍙🛍️

Throw in a real estate summit and a wonderful group of people, and that was my trip to Japan! 😂

Tokyo delivered a little of everything: exploring, eating, shopping and discovering that a convenience store can become a daily attraction. Who else gets a little obsessed with Japanese 7-Eleven?! 🙋‍♀️

There was some business between the snacks, too…

I was proud to support Symplehost at the Japan Real Estate Summit and, as an investor, see the team introduce GO MINPAKU, their free tool helping Japanese hosts simplify regulatory reporting. 👏

A huge congratulations to Tracey Northcott from Tokyo Family Stays, one of the organisers, a leading local STR expert and a member of my Million Dollar Host Mastermind. So lovely to see you in your element, Tracey! ❤️

Home with wonderful memories, new connections and a suitcase that was definitely fuller on the return flight. 😜

Swipe through for a little business and a whole lot of Japan. ➡️🇯🇵

13/10/2026

🚪 BEHIND THE DOORS | Weekly Mastermind Recap

Getting plenty of leads but struggling to turn them into paying clients? 💰

You are not alone… and apparently I have been making a few mistakes myself! 😂

This week we welcomed JP French from Clickfire Marketing into our Million Dollar Host Mastermind to share his top tips for converting more leads.

☎️ Call FAST (and try the double dial!)

📅 Never finish a conversation without booking the next one.

🤝 Stop expecting every prospect to sign up on the first call!

The biggest lesson?

Generating leads is only HALF the job. Following them up properly is where the magic happens!

A few small changes to your sales process could make a BIG difference.

👇 Property managers, what is your biggest challenge when converting leads into clients?

STRBusiness

09/10/2026

HOW NOT TO SLIDE INTO SOMEONE’S DMs. 😂

Well, my Saturday morning took an unexpected turn!

A complete stranger messaged me offering to improve my social media marketing.

His approach?

Tell me my engagement is low, my followers are few and my social media needs serious attention.

GOOD MORNING TO YOU TOO! 😂

Now, after years of teaching business owners about sales, marketing and building relationships, I could not resist offering him a little free advice of my own.

And then something rather wonderful happened.

HE ASKED ME FOR MORE ADVICE! 😂

I genuinely did not see that coming.

But here is what I love about this story.

Instead of getting defensive, he was willing to listen and learn.

And instead of simply dismissing him, I had the opportunity to share something I believe is fundamental to good business.

Lead with curiosity, not criticism.

Ask questions. Listen. Build relationships. Make people feel valued.

Because nobody enjoys being told they are inadequate by a complete stranger trying to sell them something.

And credit where credit is due, this gentleman handled my rather cheeky response beautifully.

So perhaps we both learned something this morning.

Sales is about building relationships, not bruising egos.

Swipe through for the full conversation. You cannot make this stuff up! 😂

P.S. I wonder if I have just gained myself a new coaching client? 🤣

08/10/2026

🚪 DOOR COUNT IS VANITY. PROFIT IS SANITY! 💰

More properties does NOT always mean more profit!

When you are starting out in property management, saying NO to a new property can feel almost impossible.

But as your business grows, you quickly realise that some properties bring in more headaches than revenue! 😂

Before taking on your next property, ask yourself:

✅ Does it meet my revenue and profitability targets?
✅ Is it in the right location?
✅ Is the owner someone I actually WANT to work with?
✅ Can my team manage it efficiently?

Sometimes growing a better business means letting go of the wrong properties.

Remember, the goal is not MORE doors. It is a MORE profitable, manageable business!

👇 Property managers, have you ever turned down a property or let one go because it simply was not worth the drama?

08/10/2026

🚪 BEHIND THE DOORS | Episode 1

What REALLY goes on inside a global Mastermind for short-term rental operators? 👀

This week we covered everything from building a 50-property business (spoiler: it took SIX years!) to expensive software that nobody is using properly… and TRAFFIC CONES! 🚧😂

Yes, sometimes the best business solutions are the simplest!

Every week, I will be sharing 60 seconds of insights, practical tips and a little behind-the-scenes wisdom from our Million Dollar Host Mastermind.

Real operators. Real challenges. Real solutions.

🎥 Follow along for your weekly peek BEHIND THE DOORS!

03/10/2026

Tokyo, the Aussies are coming! 🇦🇺🦘🇯🇵
The kangaroo is still negotiating his baggage allowance… 😂

I will be in Tokyo from 14–20 October, meeting with the SympleHost team and Japanese clients ready to scale and streamline their short-term rental businesses.

I will also be cheering on fellow Aussie Tracey Northcott from Tokyo Family Stays, who is helping organise The Japan Real Estate Summit!

📍 Tokyo International Forum
📅 17–18 October

Running a short-term rental business in Japan? Send me a DM to arrange a meeting while I am in town, or let us catch up at the conference. I would love to meet you!

Event details and tickets:
https://realestatejp.zaiko.io/en/e/japan-realestate-oct26

Tokyo… see you soon! 🦘✈️

28/09/2026

Pretty properties deserve more than a pity like from your mum 😂🏡

Today’s Mastermind was all about Instagram for STR operators. Here are our TOP 10 TIPS 👇

1️⃣ Know who you are talking to—guests or property owners.
2️⃣ Make your bio clear: what you do, where and how to enquire.
3️⃣ Give your profile a polish with pinned posts and useful Highlights.
4️⃣ Show the humans behind the homes. People, personality and behind-the-scenes moments!
5️⃣ Hook attention early with a strong opening and readable captions.
6️⃣ Create posts worth saving: local guides, checklists and helpful tips.
7️⃣ Reply to comments and DMs. Social media is a conversation!
8️⃣ Collaborate with local businesses that share your ideal audience.
9️⃣ Give paid ads a clear goal—and measure enquiries, not just likes.
🔟 Check your results, learn and repeat what works.

More followers are lovely. More business is the goal 😉📲

Save this for your next Instagram refresh—and tell me which tip you need to work on!

25/09/2026

I will be taking the stage at ASTRA’s Here to Stay Conference on the Gold Coast this October, and I am looking forward to catching up with so many people in our short-term rental community.

There is nothing quite like getting operators, property managers and industry leaders in the same room to share ideas, have honest conversations and look at where our industry is heading next.

If you are coming along, please come and say hello! And if you have not registered yet, I would love to see you there.

📍 RACV Royal Pines Resort, Gold Coast
📅 21–23 October 2026
🎟️ https://heretostayconference.com/register/

Address

Brisbane, QLD
4101

Website

http://www.milliondollarhost.com.au/

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