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The Sustainable Business Join us on our journey as we explore six areas of interest on The Long Strange Trip.

11/05/2026

When someone you care about has cancer, you don't need the perfect words. You just need to show up.

"I'm so sorry. I'm here." Sometimes, that's enough.

But don't stop at offering help. Instead of saying, "Let me know if you need anything," be specific. "I'm dropping off dinner Tuesday at 6. Does that work?"

When someone is sick, scared, and exhausted, taking one small task off their plate can mean more than you realize.

đź”— Learn more: https://thelongstrangetrip.com/post/what-to-say-to-a-cancer-patient

🎥 Watch the full video: https://youtu.be/aj5GTR7pfmI

11/04/2026

One of the most helpful things you can do for someone isn't to give them the answer. It's to help them find it themselves.

When we listen to what someone is struggling with and guide them through the right questions, something important happens: they begin to own the solution.

That's what makes it meaningful. It becomes their answer, not yours.

In this week's episode, I sat down with Lawrence Marks to explore the power of questions and how they can help us think differently.

đź”— Learn more: https://thelongstrangetrip.com/post/thelongstrangetrip-episode37

🎥 Watch the full episode: https://youtu.be/6Ymg4MfMzq8

11/03/2026

There's a big difference between preparing for someone's death and scrambling when the end is near.

Traci Arieli explains that many families reach out to her months, sometimes even a year or two, before their loved one dies. That time allows them to prepare and navigate the experience together.

But when someone waits until hospice, everything can become a mad rush. Families are overwhelmed, and they're already in crisis.

The earlier these conversations happen, the more room families have to prepare.

đź”— Learn more: https://thelongstrangetrip.com/post/thelongstrangetrip-episode36

🎥 Watch the full video: https://youtu.be/AqqEvK5j-k8

11/02/2026

Sometimes, the hardest part of supporting someone with cancer is knowing what to say.

Seventeen years ago, after my stem cell transplant for mantle cell lymphoma, I was lying in a hospital bed with no white blood cells, painful mouth sores, and chills that wouldn't stop.

I was lucky. My body recovered. But I still remember how difficult it was for the people who loved me to find the right words.

If you've ever struggled to reach out to someone who is seriously ill, this conversation is worth hearing.

đź”— Learn more: https://thelongstrangetrip.com/post/what-to-say-to-a-cancer-patient

🎥 Watch the full video: https://www.youtube.com/watch?v=aj5GTR7pfmI

10/30/2026

Most people have never even heard of an advance directive. Why is that?

Conversations about death are often avoided, even in the medical community. Doctors may feel uncomfortable discussing it, and sometimes they simply don't have the time.

But these conversations matter. Waiting until a crisis happens can leave families unprepared to make difficult decisions.

In this week’s episode, I sat down with Traci Arieli to talk about why we need to make conversations about death more common.

đź”— Learn more: https://thelongstrangetrip.com/post/thelongstrangetrip-episode36

🎥 Watch the full video: https://youtu.be/AqqEvK5j-k8

10/28/2026

What if we stopped waiting for a crisis to talk about death?

When a loved one enters hospice, families are often overwhelmed and forced to make difficult decisions under pressure. These conversations are much harder when no one has prepared for them.

In this week’s episode, I sat down with Traci Arieli to talk about why we need to make conversations about death more open and accessible—before a crisis hits.

đź”— Learn more: https://thelongstrangetrip.com/post/thelongstrangetrip-episode36

🎥 Watch the full video: https://youtu.be/AqqEvK5j-k8

10/27/2026

When was the last time you laughed so hard that you forgot about everything else?

Life can get heavy, and sometimes we take things so seriously that we forget to make room for laughter. But a little humor can help us break that cycle, take a breath, and see things differently.

Maybe growing older isn't about losing our sense of humor. Maybe it's about remembering to use it.

đź”— Learn More: https://thelongstrangetrip.com/post/thelongstrangetrip-episode35

▶️ Watch the full episode: https://youtu.be/VDHLxpE-OKI

10/26/2026

The worst decisions don't always look reckless. Sometimes, they look responsible.

I opened a restaurant to keep my catering crew employed through a Vermont winter. My intentions were good. I wanted to protect my people. But I skipped the simplest step: doing the math.

A good reason doesn't automatically make a good decision. Sometimes, the most responsible thing you can do is stop and question your plan before committing to it.

đź”— Learn more: https://thelongstrangetrip.com/post/the-responsible-choice-that-cost-me-50000

🎥 Watch the full episode: https://youtu.be/cSkGtIGosJo

10/23/2026

Sometimes, getting through the hardest parts of life isn't about being strong all the time.

It's about finding a reason to laugh, even when things are difficult.

Humor, reframing, and changing our perspective can help us handle life's challenges. We can't always control what happens to us, but we may have more ways to cope than we realize.

🎥 Watch the full episode: https://youtu.be/VDHLxpE-OKI

đź”— Learn More: https://thelongstrangetrip.com/post/thelongstrangetrip-episode35

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05403

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