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Gordon Marketing Gordon Marketing an award winning Insurance FMO, is committed to serving the independent insurance agent in life, health, & senior!

Gordon Marketing, America's No. 1 Insurance FMO, is committed to serving the independent insurance agent in life, health, senior, annuity and ancillary sales. Let our experienced staff be your back office! We can help you grow your business with our constant training opportunities via webinars, classroom continuing education and our Training Universities. From Medicare Basics to Advanced Compliance, we offer the training you need to stay in business in our ever-changing insurance industry. From humble beginnings in 1988, Gordon Marketing founders Dick and Margaret have grown Gordon Marketing into one of the nation's largest Field Marketing Offices serving thousands of agents.

10/30/2026

Why should Medicare agents care about CMS star ratings? Sylvia discusses Humana's reported improvement in 2027 star ratings and explains how higher ratings can influence future Medicare Advantage funding, plan benefits, and carrier resources for agent compensation. Learn why star ratings matter beyond the quality score.

10/29/2026

A $0 Medicare Advantage premium doesn't necessarily mean $0 out-of-pocket costs. In this clip, Mike discusses projected 2027 Part D deductibles, how prescription drug expenses can add financial pressure for Medicare beneficiaries, and why agents should discuss supplemental coverage options like hospital indemnity.

Help your clients understand their potential expenses before they enroll.

10/28/2026

Why should Medicare agents care about CMS star ratings? In this episode of Sisters of Selling, Sylvia explains how Humana's reported improvement in 2027 star ratings could influence future carrier funding, plan benefits, and agent compensation. We also discuss Medicare complaints, member benefit activation programs, health risk assessments, and why carriers are increasingly encouraging agents to provide additional services after enrollment. Discover what these developments could mean for the future of Medicare agent commissions and client relationships.

10/27/2026

As healthcare costs, prescription drug expenses, and everyday living costs continue to put pressure on Medicare beneficiaries, hospital indemnity insurance deserves a closer look. Mike explains why agents should revisit hospital indemnity during AEP, discuss potential out-of-pocket expenses, and explore supplemental benefits that may help clients manage eligible medical costs. Learn how presenting more coverage options can help you provide greater value to your Medicare clients in 2027.

10/23/2026

CMS has described the Medicare market as stable, but some beneficiaries are reporting much larger Part D premium increases than expected. In this clip, we discuss the disconnect between national headlines and individual plan costs, why insurers are adjusting their benefits and expenses, and what Medicare agents should understand when explaining 2027 changes to clients.

10/22/2026

Does your client's hospital indemnity policy cover a procedure recommended before enrollment? Mike explains how a six-month preexisting condition limitation can affect claims, even when surgery hasn't happened yet. Learn why agents need to review medical history, previously recommended procedures, and policy exclusions before discussing coverage with clients.

10/21/2026

CMS is describing Medicare Advantage and Part D as stable for 2027, but are agents seeing the same picture? In this discussion, we examine reported premium increases, rising maximum out-of-pocket costs, reduced supplemental benefits, and Medicare Advantage plan exits. Learn why premium stability doesn't necessarily mean benefit stability and what insurance agents should be reviewing when helping clients navigate their 2027 coverage options.

10/20/2026

Will your client's hospital indemnity plan actually cover their procedure? Mike breaks down important coverage limitations agents need to understand, including six-month preexisting condition periods, policy replacements, outpatient procedures, colonoscopies, advanced imaging, and observation stays. Learn why reviewing policy provisions and available riders is essential before explaining benefits to your Medicare clients.

10/16/2026

Are you waiting too long to introduce hospital indemnity coverage to your Medicare Advantage clients? One of the biggest mistakes agents make is saving this conversation until the end of their presentation, when clients are already overwhelmed. Learn why presenting Medicare Advantage and hospital indemnity together can help clients better understand their coverage options and improve your sales approach.

10/15/2026

Are you building hospital indemnity plans with enough protection for your clients' future needs? Mike explains why he's recommending agents consider increasing certain benefits from $250 to $500 as Medicare Advantage copays continue to rise. Learn why adding a cushion for ER visits, ambulance services, and outpatient surgery can help protect clients against changing out-of-pocket costs.

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20236 Hague Road
Noblesville, IN
46062

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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