Gordon Marketing

Gordon Marketing Gordon Marketing an award winning Insurance FMO, is committed to serving the independent insurance agent in life, health, & senior!

Gordon Marketing, America's No. 1 Insurance FMO, is committed to serving the independent insurance agent in life, health, senior, annuity and ancillary sales. Let our experienced staff be your back office! We can help you grow your business with our constant training opportunities via webinars, classroom continuing education and our Training Universities. From Medicare Basics to Advanced Complianc

e, we offer the training you need to stay in business in our ever-changing insurance industry. From humble beginnings in 1988, Gordon Marketing founders Dick and Margaret have grown Gordon Marketing into one of the nation's largest Field Marketing Offices serving thousands of agents.

09/08/2026

Life insurance can provide much more than a death benefit, yet many clients, and even some agents may not realize all the ways it can be used. In this video, we discuss client needs including debt and income replacement, cash value, retirement income strategies, and living benefits. Learn how asking better questions can help agents identify the right life insurance solutions for their clients.

09/04/2026

Are your clients going to make the jump from Medicare Supplement to Medicare Advantage? Let’s look at the numbers!

09/04/2026

Watch the full video for more information. Insurance carriers are increasingly using agent performance data to identify problematic business and hundreds of agents have already faced termination over poor scores. While much of the problem has come from high-volume call centers, the consequences are affecting field agents through tighter oversight and regulation. Here’s why agents need to understand what’s happening behind the scenes.

09/03/2026

If you’re using Ethos, don’t let your personal QR code sit unused. Add it to your website, marketing materials, or even get creative with where you display it so prospects can quickly learn more, apply, or connect with you. Small changes in how you use Ethos can help create more opportunities for life insurance sales.

09/03/2026

Medicare carriers are paying closer attention to agent performance, including complaints, rapid disenrollments, and Health Risk Assessments (HRAs). In this video, Sylvia and Rebecca Gordon explain how agent scorecards could affect contracts, carrier relationships, and even agency overrides.

They also explain why completing HRAs may become increasingly important and why agents should start building them into their sales process now rather than waiting until carriers force the issue.

09/02/2026

Medicare Advantage Enrollment Caps could be coming!

09/01/2026

A lot of insurance agents have access to Ethos, but are they actually using everything the platform offers? Tom Pecoraro, Life Manager at Gordon Marketing, breaks down practical ways agents and agencies can use their Ethos links and QR codes to generate leads, follow up with prospects, recruit and train new agents, and put life insurance business on the books faster.

We also discuss creative Ethos marketing strategies, how agents can follow up with people who start but don't finish the process, and the September Life Insurance Awareness Month incentive mentioned in the video.

08/31/2026

Which hospital indemnity plan should you offer to your Medicare clients?

08/28/2026

Did the One Big Beautiful Bill eliminate taxes on Social Security? Not exactly. Here’s what actually changed, who may qualify for the additional deduction, and why agents should make sure their clients understand the difference.

08/27/2026

Sometimes the simplest marketing ideas are the ones that stick. A branded refrigerator magnet keeps your contact information in front of clients year-round and gives them an easy way to find you when they need help.

Address

20236 Hague Road
Noblesville, IN
46062

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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