Alice Cordova Account Executive

Alice Cordova Account Executive Our professionals are dedicated to help clients with their mortgage needs big or small. NMLSID #75243 PRMG Inc.

(NMLS #75243) has successfully helped homeowners purchase and refinance their homes across the country for well over a decade. PRMG has consistently been recognized within the top 25 largest independently owned mortgage lenders in the nation. PRMG is a technology-based mortgage company that lends nationwide, but still provides personal service to our clients. As a direct lender/servicer, PRMG work

s to find the best possible financing scenarios, ranging from competitive financing for the first-time homebuyer to multi-million-dollar loans for the more experienced homeowner.

"We're just a wholesale lender." That's technically true.But the brokers who work with us know the difference. Because w...
06/10/2026

"We're just a wholesale lender." That's technically true.

But the brokers who work with us know the difference. Because wholesale isn't just products, pricing, and turn times.

It's answering the phone when a deal gets complicated.

It's finding solutions when a borrower doesn't fit the conventional box.

It's having Account Executives who know your business, your goals, and the types of loans you want to close.

It's celebrating the wins, helping navigate the challenges, and showing up consistently when it matters most.

The best lender relationships aren't built on transactions. They're built on trust.

Trust that you'll get answers.
Trust that you'll get support.
Trust that when a difficult scenario lands on your desk, you'll have a team behind you that's ready to help.

That's what partnership looks like. And that's why the brokers who grow the fastest rarely do it alone. They're backed by people who care as much about the outcome as they do.

We're just a wholesale lender. We just happen to take your success personally.

The LOs who become the go-to Non-QM expert in their market don't get there by closing a few bank statement loans.They ge...
06/08/2026

The LOs who become the go-to Non-QM expert in their market don't get there by closing a few bank statement loans.

They get there by becoming the first call whenever a complex borrower shows up.

The self-employed buyer who doesn't fit agency guidelines.
The real estate investor looking for a DSCR loan.
The borrower whose income story requires more than a standard checklist.

Over time, referral partners start to associate one name with solutions. That's how a reputation is built.

Not overnight. Not through one transaction. Through consistent positioning, education, and ex*****on.

It's the language you use.
The referral partners you build relationships with.
The content you put into the market.
And the lending partner behind you who can actually deliver when the scenario gets complicated.

The opportunity is bigger than most LOs realize. In many markets, there's already a clear expert everyone thinks of first.

In many others, that position is still available. The question isn't whether demand exists.

The question is who will claim that seat first.

The best lender relationships don't just make individual files easier.They make your entire business stronger.When your ...
06/03/2026

The best lender relationships don't just make individual files easier.

They make your entire business stronger.

When your AE is involved before submission, files go in cleaner. When communication is proactive, borrowers feel more confident. When Non-QM, Jumbo, and agency products live under the same roof, you stop losing complex deals to multiple lenders and competing timelines.

What seems like a small advantage on one file becomes a major advantage across dozens.

It's the referral that keeps coming back.
The Realtor who trusts you with their next buyer.
The deal that closes because someone identified an issue before it became a problem.

Over 6 to 12 months, those wins compound.

The highest-performing brokers understand that choosing the right lending partner isn't just about rates or turn times—it's about creating a system that helps you close more loans, retain more referral partners, and deliver a better borrower experience.

The right partnership is one of the highest-leverage decisions you can make in your business.

Save this for later if you're evaluating your lending partners.

Share this with a broker who values strong lender relationships.

Every market cycle creates a group of Loan Officers who separate themselves from the pack.It's rarely the people with th...
06/02/2026

Every market cycle creates a group of Loan Officers who separate themselves from the pack.

It's rarely the people with the biggest database or the most years in the business. It's the ones who recognize what the market rewards and adapt before everyone else.

Right now, the market rewards advisors over order takers.

It rewards LOs who can confidently navigate complex borrowers, build consistent referral partnerships, and provide solutions others can't.

It rewards systems built around speed, communication, and product depth, not just availability.

None of that requires a better market.

It requires a better approach to the market we're already in.

The Loan Officers winning today figured that out. The ones paying attention, learning, and adapting are already closing the gap.

The question is: Which group are you in?

Closing the loan is not the end of the opportunity. It is the start of the next one.Because once the deal funds, the rel...
05/28/2026

Closing the loan is not the end of the opportunity. It is the start of the next one.

Because once the deal funds, the relationship shifts. And if you are not staying in front of it someone else will.

Right now, a lot of your past clients are in the same position:

They have strong equity.

They have financial goals.

They just are not looking to change their first mortgage.

So, the conversation changes.
Not “should I refinance” but “how do I access what I have built”?

This is where many LOs step back.

The ones growing lean in.
Here is the shift:

1️⃣ Stay connected after closing not just during the transaction
2️⃣ Recognize when refinancing does not fit and pivot the conversation
3️⃣ Understand how to position equity access without disrupting the existing loan
4️⃣ Be the one who brings the option before someone else does because that conversation is going to happen.

The only question is who has it.

For years, the mortgage industry trained us to think in boxes.W-2Strong creditClean fileDone.Anything outside that box, ...
05/27/2026

For years, the mortgage industry trained us to think in boxes.

W-2
Strong credit
Clean file
Done.

Anything outside that box, pass it along. And for a long time, that worked. Today’s market looks different.

Your pipeline is full of borrowers like these:

→ Self-employed with strategic write-offs
→ Investors with cash-flowing properties but maxed DTI
→ Borrowers with recent credit events who have rebuilt
→ Foreign national and ITIN clients with strong assets
→ Asset-rich borrowers whose income is not fully reflected

Those are not bad deals.
They are deals being looked at through the wrong lens.

Here’s the shift:
1️⃣ Stop asking “does this borrower qualify?”
2️⃣ Start asking “what does this borrower fit?”
3️⃣ Learn to spot Non-QM signals early

Because these deals do not disappear. They get structured by someone else. The opportunity is already in your pipeline. It just needs to be seen differently.

You usually don’t notice a strong AE on the easy deals.Everything moves. Nothing unexpected comes up.No one needs to ste...
05/18/2026

You usually don’t notice a strong AE on the easy deals.
Everything moves. Nothing unexpected comes up.

No one needs to step in. That is not where the difference shows up. It shows up when the file gets complicated. When something feels off. When the borrower starts asking harder questions. When timelines start to matter more. That is when you either feel supported or on your own.

Over time, that experience starts to compound:

Some files move smoothly.
Others feel like you are constantly catching up.

Some conversations with borrowers feel confident.
Others feel reactive.

Some deals stay on track.
Others slowly drift.

That difference is rarely about pricing. It is about how the file is handled once it is in motion. And more importantly, who is working through it with you.
Because the right support does not just help one deal close. It changes how you approach the next one.

A lot of Non-QM volume does not come from more marketing. It comes from being in the right conversations. Some referral ...
05/13/2026

A lot of Non-QM volume does not come from more marketing. It comes from being in the right conversations. Some referral partners see these borrowers every day but do not think of them as mortgage clients. They see tax strategy, business structure and cash flow.

Not qualifying challenges.
That is where the opportunity sits.

When you are aligned with the right CPA you are not chasing individual deals. You are consistently being introduced to the same type of borrower.

Over time, that tends to lead to:

More predictable deal flow.
More repeat client types.
More conversations that actually convert.

The shift is not just knowing Non-QM products. It is positioning yourself as the person who understands how those borrowers fit into financing. That is what turns a single introduction into an ongoing source of business.

Most brokers do not switch lenders because of pricing. They switch because of how a deal feels once it is in motion. You...
05/12/2026

Most brokers do not switch lenders because of pricing. They switch because of how a deal feels once it is in motion. You can tell pretty quickly what kind of relationship you are in when something unexpected comes up mid-file.

Do you get clarity or do you start digging for answers?
Do you have a path forward or just a list of conditions?

That difference shows up in real ways:

1️⃣ How quickly you can respond to your borrower

2️⃣ How confident you feel managing the file

3️⃣ How often small issues turn into delays

The strongest broker relationships are not built on rate sheets. They are built on consistency during the process when the file actually needs support. That is what keeps deals moving and borrowers confident.

To every mom who made a house feel like home. 🌸The one who knew which creak on the stairs meant someone was sneaking to ...
05/10/2026

To every mom who made a house feel like home. 🌸

The one who knew which creak on the stairs meant someone was sneaking to the kitchen. Who turned four walls into the safest place in the world. Who somehow made every space feel warmer just by being in it.

Today we celebrate you.

From all of us at PRMG, Happy Mother's Day to the moms who make home mean something. 💛

Address

1265 Corona Pointe Court Suite 105
Corona, CA
92879

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+16025508665

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