49 Financial

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49 Financial At 49 Financial, we're on a mission to build community and simplify lives. We are a team that is committed to our clients and colleagues.

We exist to improve the lives of others by making their financial future simpler, easier, and more enjoyable. We want to help families save for retirement, dreamers chase their dreams, and help our clients reach their goals. We take the time to get to know you and find a plan that meets your needs.

49 Financial is the parent company of 49 Wealth Management, LLC (49WM), an SEC Registered Investment Advisor. Securities may be offered through registered representatives of Purshe Kaplan Sterling Investments (PKS), Member FINRA/SIPC. Investment advisory services may be offered through appropriately licensed representatives of 49WM. 49 Financial and its affiliates are not affiliated with PKS. This page is published for residents of the United States only. Registered Representatives of PKS and Investment Advisor Representatives of 49 Financial may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all of the products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact the 49 Financial Compliance Department.

10/15/2026

Tim Rodgers didn't leave corporate America because he had a bad job.

He had a good role, a good salary, a good culture, and a good team. But as he looked 20, 30, and 40 years ahead, he started asking a different question: What am I solving for?

That question brought him back to financial planning and ultimately to 49 Financial.

Hear how Tim thought through leaving the predictability of the corporate path to pursue a career centered around people, impact, and building alongside a team.

Watch his full Advisor Journey here: https://youtu.be/ISgpRuNLlvQ

Our calendars tell a story about what we're actually prioritizing.Greg Rosner challenged our team to think beyond simply...
10/13/2026

Our calendars tell a story about what we're actually prioritizing.

Greg Rosner challenged our team to think beyond simply finding "balance." Different seasons require different levels of focus, but staying centered means being intentional about where our time is goingโ€”professionally and personally.

Because our hours are going to count either way.

The question is: What are they counting toward?

10/12/2026

When evaluating group health benefits, the conversation doesnโ€™t have to stop at premiums and deductibles.

Plan design can also influence how employees use their benefitsโ€”and potentially create better outcomes for both the employee and the organization.

Patrick Mundlin shares one example of how looking more closely at healthcare utilization helped an organization rethink its approach to employee care.

Itโ€™s a good reminder that the right benefits strategy starts with understanding the people using it.

Watch the full conversation here: https://youtu.be/tx0RJp4FUXg

Thereโ€™s no single playbook for how Gen Z is approaching money.A new MarketWatch feature explores the different ways youn...
10/08/2026

Thereโ€™s no single playbook for how Gen Z is approaching money.

A new MarketWatch feature explores the different ways young investors are building wealthโ€”from retirement accounts and ETFs to individual stocks, side businesses, and multiple income streams.

Among those featured is one of our very own advisors, LIV SHIN, BFAโ„ข from our Los Angeles office, who shared how her own approach reflects the way she thinks about planning with clients. She maintains a diversified portfolio while giving different dollars different purposesโ€”including income from her work as a fitness instructor that goes toward her โ€œfun bucket,โ€ as we call it at 49 Financial. Itโ€™s an approach that considers not just how youโ€™re investing, but what youโ€™re building toward.

As Liv put it, โ€œIt doesnโ€™t just have to be one thing.โ€

We love seeing Liv bring her perspective as both an advisor and a member of this generation to a broader conversation about how financial priorities continue to evolve.

Read the full article:
https://www.marketwatch.com/story/how-is-gen-z-investing-their-money-over-a-dozen-share-their-strategies-for-todays-market-c8a418da?mod=genna-contino

49 Financial is  #12 on the 2026 Great Place To Work Best Workplaces in Financial Services & Insuranceโ„ข list! ๐ŸŽ‰This reco...
10/06/2026

49 Financial is #12 on the 2026 Great Place To Work Best Workplaces in Financial Services & Insuranceโ„ข list! ๐ŸŽ‰

This recognition is especially meaningful because itโ€™s based on feedback from employees across the financial services and insurance industry about their workplace experience.

At 49, creating community starts with our own team. Weโ€™re grateful for the people across the country who invest in one another, serve our clients, and continue to shape the culture weโ€™re building together.

Thank you to our entire team for making 49 Financial a great place to work.

Learn more: https://www.greatplacetowork.com/best-workplaces/finance-insurance/2025?category=small-and-medium

https://www.49financial.com/gptw-award-criteria/

10/01/2026

Choosing where to start your career is one decision. Choosing to stay after you've built it is another.

After building his practice and growing as an advisor at 49 Financial, Grant Boren took the time to ask a question he hadn't seriously considered before: What else is out there?

Exploring that question ultimately gave him even more confidence in where he was.

In his Advisor Journey Story, Grant shares why the people around him, the opportunity to keep learning and 49's team-based approach have continued to shape his decision to build his career here.

Watch Grant's full Advisor Journey here: https://youtu.be/DpxtQpYvMdE?si=q-SQnAcRWJAhvH6r

Sometimes one conversation can change the direction of a career.Early in his career, Myles Thomas found himself question...
09/29/2026

Sometimes one conversation can change the direction of a career.

Early in his career, Myles Thomas found himself questioning whether he was in the right place. An experienced advisor took the time to sit down with him, offer encouragement, and remind him to focus on what he could control.

Years later, Myles is carrying that forward with a simple mindset: ๐—น๐—ถ๐—ณ๐˜ ๐—ฎ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—น๐—ถ๐—บ๐—ฏ.

Take the time to invest in the people coming behind you. You never know which conversation might make the difference.

09/28/2026

Your company may have a group health broker. But do you have a group health consultant?

There can be a meaningful difference between someone who helps manage an annual renewal and someone who is looking deeper at your planโ€”whatโ€™s driving results, where there may be opportunities to improve, and what matters most to your employees.

Patrick Mundlin breaks down the difference and what employers should know when evaluating their group health benefits.

Watch the full video here: https://youtu.be/jJMwfFeOJUQ

โ€œ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—น๐—ฒ๐˜€๐˜€๐—ผ๐—ป๐˜€ ๐—œโ€™๐˜ƒ๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ถ๐˜€ ๐˜๐—ผ ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฟ๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐˜„๐—ฎ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐˜‚๐—ป๐˜๐—ถ๐—น ๐—œ ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—น๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ...
09/22/2026

โ€œ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—น๐—ฒ๐˜€๐˜€๐—ผ๐—ป๐˜€ ๐—œโ€™๐˜ƒ๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ถ๐˜€ ๐˜๐—ผ ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฟ๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐˜„๐—ฎ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐˜‚๐—ป๐˜๐—ถ๐—น ๐—œ ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—น๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—ฑ๐—ผ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด. ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐˜€ ๐—ฝ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ ๐—ถ๐—ป ๐˜€๐—ถ๐˜๐˜‚๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐˜€๐˜๐—ฟ๐—ฒ๐˜๐—ฐ๐—ต ๐˜†๐—ผ๐˜‚.โ€
โ€” Maddie Mason

Maddie entered college thinking she would become an attorney. Today, she's building a career as a financial advisor and helping lead others along the way.

One of the biggest things the journey has taught her? You don't have to feel completely ready before taking the next step.

Through coaching, client conversations and the uncomfortable moments that come with building a practice, Maddie has learned to seek feedback, ask better questions and intentionally put herself in situations that require her to grow.

Because sometimes growth starts by moving before you feel ready.

https://www.49financial.com/before-you-feel-ready-maddies-story/

โ€œ๐—ง๐—ต๐—ฒ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฐ๐—ฎ๐—ปโ€™๐˜ ๐—ฏ๐˜‚๐˜† ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ถ๐˜€ ๐˜๐—ถ๐—บ๐—ฒ.โ€Kyle Sims, Founding Partner at 49 Financial, recently spoke with Investmen...
09/21/2026

โ€œ๐—ง๐—ต๐—ฒ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฐ๐—ฎ๐—ปโ€™๐˜ ๐—ฏ๐˜‚๐˜† ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ถ๐˜€ ๐˜๐—ถ๐—บ๐—ฒ.โ€

Kyle Sims, Founding Partner at 49 Financial, recently spoke with InvestmentNews about how parents can help young adults build strong financial habits earlyโ€”not just by providing support, but by helping them understand the purpose behind each dollar.

From investing for long-term goals to building financial discipline early, Kyle shared how starting sooner can give the next generation an advantage that goes well beyond their first paycheck.

Thank you to Gregg Greenberg and InvestmentNews for including Kyle in the conversation.

Read the full article:

https://www.investmentnews.com/practice-management/preparing-young-college-graduates-with-investing/268211

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