23/10/2026
A survey of 1,034 UK first-time buyers has revealed a significant gap in awareness of the support available when buying a new-build home.
๐ 2 figures stood out to us:
โข 62% didnโt know developers could offer incentives.โจ
โข 53% said theyโd have been more likely to consider a new-build if theyโd known what was available.
๐ท So, what could developers offer?
The most appealing incentives included:โจโข Deposit contributions or deposit matching โ 19%โจโข Discounts on the purchase price โ 17%โจโข Contributions towards stamp duty โ 14%โจโข Help with legal fees โ 12%โจโข Cashback on completion โ 10%โจโข Access to reduced mortgage rates โ 9%
With the proposed Your First Home scheme also bringing attention to affordability, including plans for a 2.5% deposit and a government-backed equity loan, understanding the support available has never been more important.
The key takeaway? Donโt assume the asking price tells the whole story. Developer incentives could help with some of the upfront costs, but the terms and availability will vary.
๐ Considering your first home? Get in touch to start your journey.