07/21/2026
One of my favorite things to do is attend live sporting events, especially boxing.
The fights I have been fortunate enough to attend have given me perspective that carries over into both life and business.
It is everything you see and experience. The energy of the crowd. The media. The athletes who have spent years preparing to perform at the highest level. Watching people compete in front of tens of thousands in the arena and millions more around the world. The business behind it all, from the promotions and television deals to the venues and everyone working behind the scenes.
You are surrounded by passionate fans, casual spectators, business leaders, and people from every walk of life. It is an environment that stays with you long after the final bell.
I try to take it all in. I study the fighters and their preparation. I watch how the event is organized. I pay attention to the details, the atmosphere, and the impact the experience has on everyone there. Every event leaves me motivated to raise my own standards.
Earlier this year Jesse Itzler spoke to our company and shared a piece of advice that stuck with me.
“Get the tickets.”
Whether the event is close to home or across the world, if you have the opportunity to experience something special, do it. The memories, the perspective, and the people you meet are worth far more than the price of admission.
A few events I will never forget are Wilder vs Fury I, Wilder vs Fury II, Canelo vs Saunders, and Crawford vs Madrimov.
There's been several others as well I've gone with my friends over the years like GGG, Ruslan Provadnikov, Vasiliy Lomachenko that have also been incredible experiences.
One of my goals is to attend at least three major boxing events every year, both in the United States and internationally.
Experiences like these have a way of expanding your perspective. I highly recommend investing in them whenever you can.
