Chris Gough, NMLS #406614

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Chris Gough, NMLS #406614 Area Manager in Sarasota, Florida

10/29/2026

A lot of lenders talk about their culture, but at Guaranteed Rate Affinity, we truly walk the walk.

Our focus on sharing our winning practices is a key part of our culture. We lift each other up and celebrate our successes.

10/28/2026

Markets are pulling in two directions: inflation is still a concern, but tighter financial conditions could give the Fed reason to stay patient. That makes the next mortgage-rate move hard to call. One of our Loan Officers can help you compare today’s options without building your purchase plan around a prediction.

Congratulations Tony Gemmell and welcome to the President's Club at Guaranteed Rate Affinity!
10/26/2026

Congratulations Tony Gemmell and welcome to the President's Club at Guaranteed Rate Affinity!

10/26/2026

A buydown could be a win-win scenario for all parties. Instead of dropping the price, reduce the rate. Hear it from Christine Wenger on how a rate buydown could be the solution to a listing that's been sitting.

10/23/2026

A rate buydown could lower the interest rate and monthly payment, creating a more affordability without automatically cutting the list prices. Enda Moore explains exactly how a temporary buydown strategy could work for you. Don't drop the price, reduce the rate.

10/21/2026

A week after the Fed raised its benchmark rate, Treasury yields dipped while mortgage rates were mostly flat. With rates remaining high amid persistent inflation, buyers should focus on their budget, timing and financing options. Your Guaranteed Rate Affinity Loan Officer can run the numbers and help you navigate today’s market.

Congratulations Natasha Robinson and welcome to the President's Club at Guaranteed Rate Affinity!
10/20/2026

Congratulations Natasha Robinson and welcome to the President's Club at Guaranteed Rate Affinity!

10/20/2026

Hear from Robin Baran on what makes Guaranteed Rate Affinity the best of the best. Our incredible Events Team is like having a professional event planner by your side at all times, making a huge difference in creating an exceptional guest experience while helping loan officers grow their businesses together. Curious what it’s really like to be part of the team? Hear it straight from Robin and discover what sets Guaranteed Rate Affinity apart!

10/19/2026

If you're looking for a home, don't drop the price, reduce the rate. Do you know what a rate buydown is? Hear it straight from Johnita on a way that you can ease into homeownership.

10/16/2026

If a monthly payment is what's holding buyers back, don't drop the price, reduce the rate. Hear from Monica on how a RateReduce buydown lowers payments early so buyers can move in now instead of waiting it out.

12/09/2020

Friends, before you go and ask for a discount on your commission from a Realtor for helping you sell your home, please understand what you're truly asking for them to do ... and ask yourself this question: If your boss came to you and asked you to work overtime, but wasn't going to compensate you for doing so, would you still do it?
Another day, another person who says realtors are overpaid and an unnecessary part of a transaction. I’m assuming that those who think this have either been watching too much Million Dollar Listing or think they know how to do it all on their own.
A few things to consider:
There is no salary in their job. No guaranteed income for them until the home actually sells. If it doesn’t go through for any reason, all of hours and time spent helping you and your loved ones go without any compensation for the time spent. You see 3% on a $200k home as $6k. The agents sure don’t. That commission is paid to them:
- Before taxes
- Before broker splits
- Before marketing
- Before board dues
- Before office bills
- Before professional photographs on your home
- Before professional staging on your home
- Before all the other costs of doing business
Out of what’s left of their checks after all this, they can then begin paying for everything else. But wait, that’s not all!
They don’t get afforded a lot of the things you enjoy at a 9-5 job. They don’t receive:
- Employer healthcare
- Employee matched retirement accounts
- Paid vacations
- Weekends off
- Nights off
- Maternity leave
- Bereavement pay/leave
- Company car
They pay for all of this out of our own pockets. Every single penny.
Yes, there are some realtors married to people working company jobs who receive some of these benefits. But the vast majority of real estate agents, they support their families on what’s left after their benefits are taken out and spoken for.
Yes, they did choose to sell real estate. It’s a career which they love and it allows virtually uncapped growth and income potential. But they also have to often be available at any time of the day when needed. Whether it’s showing homes at 7pm, writing offers at 11 pm or doing final walkthroughs at 6am. They are there, available to help their clients when they are needed.
So before you tell another one of them that they make too much money and aren’t really needed anymore, I encourage you to do the following ...
Get your own real estate license, start lead generating on your own, find clients who like you and trust you to help them with the BIGGEST purchase of their lives.
Make sure you know not only what goes in the blanks of the contracts, but also what the promulgated parts of them say. Learn the legal steps of what happens once you write a contract, and what business partners are a good fit to help you and your clients and who’s a scam.
Try and keep deals together when they’re about to go south with critical thinking skills all while staying within legal parameters. Educate your new homeowner clients about what’s going to happen after they close and what to expect in the years to come.
Then listen, repeatedly, as others tell you the money you’ve been paid is WAY too much and they could do what you’ve done for much, much less.
Exhausting, isn’t it? 🤔🤔

More technical than the average person may understand, but this is a great explanation of why we are, where we are with ...
03/30/2020

More technical than the average person may understand, but this is a great explanation of why we are, where we are with the mortgage market right now....

How much are you getting through the stimulus package?  Click below to determine how much your family is eligible for...
03/27/2020

How much are you getting through the stimulus package? Click below to determine how much your family is eligible for...

Stimulus Check Calculator: Find out how much your economic stimulus check will be using this handy tool.

Address

6901 Professional Pky E, Office 209
Sarasota, FL
34240

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