Brightway Insurance, The Ethan Flores Agency

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Brightway Insurance, The Ethan Flores Agency More options. Better coverage. Multiple carriers to find the right fit for your situation. Contact us today for a customized quote!

Clear guidance so your coverage is set up the right way and you’re protected when it matters most. As your Muskegon insurance experts, we can provide you with multiple quotes from a variety of insurance companies to help you find the best coverage at the best price.

⭐⭐⭐⭐⭐Have we made insurance a little less confusing for you, helped you find your perfect policy, and saved you money?We...
11/03/2026

⭐⭐⭐⭐⭐

Have we made insurance a little less confusing for you, helped you find your perfect policy, and saved you money?

We’d love to hear from you! Google our agency and leave us a quick review to help your neighbors find an agent they can trust. 🤝

Join Brightway leaders for a series of webinars focused on now being "The Time to Win."Despite falling insurance prices,...
10/21/2026

Join Brightway leaders for a series of webinars focused on now being "The Time to Win."

Despite falling insurance prices, which are great for our clients, it creates a softer market for agency owners. Learn how Brightway’s model and owners create opportunity and grow share even in a soft insurance market.

Live Webinar: Part One: Time to Win: Taking Share in a Soft Market.
Wednesday, Nov 4th 7pm E.T.

Register here: https://bit.ly/4yFSPAp

10/16/2026

A big THANK YOU to our Blue Level sponsors for their $600 sponsorships and support of Fruitport Community Schools! 💙🏈

Nothing better than hearing from happy clients! Thank you, Scott and Michele, for trusting me with your insurance needs....
10/15/2026

Nothing better than hearing from happy clients! Thank you, Scott and Michele, for trusting me with your insurance needs. I truly appreciate the kind words and support!

10/15/2026

Congrats to Brightway Insurance, The Wilson Agency with offices in Safety Harbor and the Nature Coast for acquiring Boca Bay Insurance Agency!

The Brightway M&A Team was happy to help find and facilitate the deal as well as fast-track due diligence for a smooth close. Boca Bay clients will be in wonderful hands with this Elite Brightway Agency! A win for everyone involved.

Learn more about Brightway’s unique agency transition models here, brightway.com/franchise/mergers-and-acquisitions

❗QUIZ TIME❗   Which is typically NOT covered by a standard home insurance policy?A. Fire damage B. Windstorm damage C. F...
10/15/2026

❗QUIZ TIME❗

Which is typically NOT covered by a standard home insurance policy?
A. Fire damage
B. Windstorm damage
C. Flood damage
D. Theft
What's your guess? Drop it below! 👇

Answer: C. Flood Damage requires a separate policy!

Let’s review your coverage today: http://www.BrightwayEthanFlores.com

Every season has its risks. Whether it’s rain, shine, or even falling leaves — let's make sure you're protected for all ...
10/13/2026

Every season has its risks. Whether it’s rain, shine, or even falling leaves — let's make sure you're protected for all of them. 🍁

Reach out for your insurance quote today! http://www.BrightwayEthanFlores.com

Getting you the right coverage at the right price is what we do. 🙂‍↕️Take the first step towards a brighter future TODAY...
10/08/2026

Getting you the right coverage at the right price is what we do. 🙂‍↕️

Take the first step towards a brighter future TODAY! ⭐ Contact us: http://www.BrightwayEthanFlores.com

10/07/2026

Good luck!! Mona Shores Football

10/07/2026
Meet Chase! 👋 A recent college graduate ➡️   Solutions Specialist making his mark on our company!Chase had a RECORD-BREA...
10/07/2026

Meet Chase! 👋 A recent college graduate ➡️ Solutions Specialist making his mark on our company!

Chase had a RECORD-BREAKING 33 sales in his first full month, and we couldn't be more proud! ✨

Be honest… when did you last review your insurance policies? 🫣Let’s make sure you're not overpaying! We compare multiple...
10/06/2026

Be honest… when did you last review your insurance policies? 🫣

Let’s make sure you're not overpaying! We compare multiple carriers so you can see real options side by side — and if your current policy is the right one, we'll say so! ✨ Reach out today: http://www.BrightwayEthanFlores.com

⭐ Big news! ⭐ We're welcoming these   Sales Producers to our local agencies! Swipe to meet them! 👉
10/05/2026

⭐ Big news! ⭐ We're welcoming these Sales Producers to our local agencies!

Swipe to meet them! 👉

10/02/2026

Most independent agency owners don’t think about succession planning because nothing is forcing the issue.

However, succession risk still shapes an owner’s willingness to reinvest in the business and can ultimately suppress growth. 🫣

Read more here: www.brightway.com/news/what-happens-when-theres-no-clear-successor

✨ Congratulating our October Fast Track agencies! ✨Fast Track is our exclusive springboard for agencies in their earlies...
10/02/2026

✨ Congratulating our October Fast Track agencies! ✨

Fast Track is our exclusive springboard for agencies in their earliest months, focused on helping owners grow revenue, build a strong renewal foundation, and move confidently toward Elite performance.

We can’t wait to see what else this group accomplishes as they continue to grow! ⭐ See less

✨ Congratulating our October Fast Track agencies! ✨ Fast Track is our exclusive springboard for agencies in their earlie...
10/01/2026

✨ Congratulating our October Fast Track agencies! ✨
 
Fast Track is our exclusive springboard for agencies in their earliest months, focused on helping owners grow revenue, build a strong renewal foundation, and move confidently toward Elite performance. 
 
We can’t wait to see what else this group accomplishes as they continue to grow! ⭐

09/30/2026

"Seeing my agents happy, seeing them succeed, it's incredible to see." 🥹

A career as a producer at a Elite Agency is waiting for you: https://bit.ly/4cNmHTm

09/28/2026

Your business. Your time. Your growth. 🙌 That’s the brighter way to do insurance.

Become a agency owner today: https://bit.ly/4hcsRxE

Address

285 West Western Avenue, Ste 201
Muskegon, MI
49440

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+12315709847

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