05/06/2026
Leads, clicks, views… none of those reliably predict income.
What actually moves the needle?
→ Real conversations
→ Appointments that actually happen
→ Consistent follow-up over time
I broke this down (plus a few other shifts I’m seeing in the market right now) in something I send out each week.
If you want me to start sending it your way, just shoot me a message 👍