10/29/2026
Your key people are worth more than you may realize
When founders prepare for an exit, they tend to focus on the valuation and overlook the people who actually create it.
Buyers know that when an owner cashes out, key employees often head for the door soon after. That flight risk can lower your price, sometimes considerably.
Retention plans, stay bonuses, and equity for critical team members aren't just generous gestures. They're a way of protecting value, and a locked-in leadership team is one of the most reassuring things a buyer can see.
The people who helped build your company are also what makes it sellable. Caring for them is part of caring for your exit.
If you sold tomorrow, who would you most want to stay?