I’ve built a solid reputation for competitive products and an honest, friendly approach to business that my clients found refreshing. Naturally, demand for this unique brand of banking grew and fuelled a careful expansion strategy that continues to this day. The trust placed in me by new and long-term clients who appreciate my community-based banking philosophy. For along the way, I’ve learned an important lesson that we apply to all that we do – to build client loyalty as a trusted advisor, you need to be more than a loan officer. In many ways, Craig Pearce is the same loan officer started in one single branch in 1995. I’ve lived by the same dedication to friendly, personalized service that provided my early clients with a welcome alternative to our larger competitors. My promise is just that, a pledge to always take into consideration the effect my actions have on the lives of those who borrower with me. And this results in a better mortgage experience for you.