Jeff Long NMLS 183949

10/28/2026

Who’s Buying Homes with Cash Right Now?

Ryan Serhant, CEO of SERHANT, says there isn’t just 1 housing market right now. There are really 4: cash buyers, buyers who need a mortgage, homeowners with low mortgage rates, and builders. Today, let’s zoom in on the 1st group – cash buyers. According to the National Association of Realtors (NAR), 27% of homes sold in September were bought with all cash....

10/26/2026

One Number Could Change Everything About Your Next Move

When's the last time someone told you what your house is worth? Not what some online valuation tool guessed. Not what your neighbor's house sold for. What yours is actually worth right now. For a lot of homeowners, it's been years. And if you've been thinking about moving, but higher home prices or mortgage rates have made you hesitate, here’s why it’s time to take a second look at that number....

10/12/2026

Why Most People Are Still Glad They Bought a Home

With everything going on, it’s understandable if you’re wondering if you’d regret buying right now. Everyday expenses cost more. Mortgage rates are higher than you’d like. And when the economy feels uncertain, taking on a mortgage can feel like a much bigger leap. But here’s some perspective that may help… Most people who already made that leap would do it again....

With everything going on, it’s understandable if you’re wondering if you’d regret buying right now.  Everyday expenses cost more. Mortgage rates are higher than you’d like. And when the econom…

10/09/2026

Myth vs. Reality: Does the Fed Control Mortgage Rates?

You've probably heard the Federal Reserve (the Fed) is raising rates again. And if you're planning to buy or sell a house, you may be wondering what that means for you. With all the headlines, it’s easy to think the Fed sets mortgage rates. That’s actually a common myth. But the Fed’s decisions can still have an impact on them....

You’ve probably heard the Federal Reserve (the Fed) is raising rates again. And if you’re planning to buy or sell a house, you may be wondering what that means for you. With all the hea…

10/05/2026

Hoping for (or Dreading) a Housing Crash? The Experts Just Weighed In.

Half the buyers out there are scared home prices are about to crash. The other half are hoping they will. A recent survey from Clever found 58% of Gen Z buyers are actually rooting for a crash, just so homeownership feels within reach. So, what do the forecasts actually say? Every quarter, Fannie Mae surveys more than 100 housing experts on where prices are headed....

09/29/2026

The Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.

You may have seen the headlines saying mortgage rates have climbed to the highest point since April 2024. And if that's left you reluctant to buy a home, here's what you need to remember… That's not necessarily the number you'd get. It's a common misconception that the rate you see in the headlines is the same one you'd get when you buy....

You may have seen the headlines saying mortgage rates have climbed to the highest point since April 2024. And if that’s left you reluctant to buy a home, here’s what you need to remembe…

09/25/2026

Selling This Fall? You Want To Get These 4 Things Right.

Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year. Buyer activity typically starts to slow while the number of homes for sale climb – and you need the right strategy to get attention in this type of market. The good news? There’s a lot you can control. From how you price and present your house to how you negotiate and respond to feedback....

Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year.  Buyer activity typically starts to slow while the number of homes for sale c…

09/24/2026

Why It’s a Great Time To Buy. Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on. Sellers tend to worry a cut means walking away with less than they hoped. Sometimes that’s true, but more often it just means the market moved faster than the listing did. Buyers, for their part, often assume a cut means something’s wrong with the house....

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on. Sellers tend to worry a cut means walking away with less than they hope…

09/23/2026

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell. Which type you’re in changes how you should buy or sell. Ryan Serhant, CEO of SERHANT agrees: “There is no longer a housing market . . . There are four Americas.”...

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell. Which type you’…

09/22/2026

3 Things You Can Actually Control About Your Mortgage Rate Right Now

If you're trying to buy a home, affordability is probably what keeps you up at night. And as you watch mortgage rates tick up again lately, it’s fair to wonder if you should just hit pause and wait for them to go down. For now, though, they’re headed the other way. Mortgage News Daily data shows how rates have…...

If you’re trying to buy a home, affordability is probably what keeps you up at night. And as you watch mortgage rates tick up again lately, it’s fair to wonder if you should just hit pause an…