08/31/2026
Life insurance may cost less than many people think.
According to LIMRA’s 2025 Insurance Barometer Study, healthy adults age 30 and under can overestimate the cost of term life insurance by **10 to 12 times**.
That perception gap matters. When people assume coverage is automatically unaffordable, they may never take the first step to explore their options.
For life insurance agents, education is part of the opportunity: helping families better understand what coverage can really cost and what options may be available.
Interested in growing your life insurance business with Securico? Learn more about opportunities with our team.
Source: LIMRA, 2025 Insurance Barometer Study.
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