Alex Anunciation - The Mortgage Realtor

Home
United States
Amarillo, TX
Alex Anunciation - The Mortgage Realtor

Directions Website

I'm a Vice President at West Capital Lending, a top-producing mortgage professional, and the founder of Premier LO, a mortgage technology platform designed to help loan officers grow their businesses through automation, AI, and smarter systems. Throughout my career, I've helped thousands of homeowners navigate purchases, refinances, and home equity opportunities. I've built my business around a simple philosophy: be transparent, work hard, put people first, and always do what's right for the client. I believe the best relationships are built on trust, not transactions. Beyond helping homeowners, I'm passionate about coaching and developing loan officers, building high-performing teams, and using technology to create better experiences for both mortgage professionals and their clients. I earned my Bachelor's Degree in Business Administration and competed as a collegiate wrestler at California Baptist University. That competitive background continues to shape how I approach business, leadership, and life. Most importantly, I'm a husband to my amazing wife, Hayden, and a proud father of four boys. My faith and family are the foundation of everything I do. Outside of work, you'll usually find me spending time with my family, coaching or watching my boys compete, working out, traveling, or enjoying time on the lake. Whether you're looking to purchase a home, refinance, explore your home equity, or grow your career in the mortgage industry, I'd love to connect. Alex Anunciation NMLS ID # 1660193 NMLS ID # 1566096 (www.nmlsconsumeraccess.org)

08/11/2026

Closing deals off-grid while traveling with my family is a blessing.

There are a TON of loan officers who would love the freedom to travel, spend more time with their families, and still build a successful business. Most just need the right support, systems, and mentorship to make that lifestyle possible.

I wish I had understood that path when I first got into the industry.

You don’t have to choose between building a great mortgage business and having the freedom to actually enjoy your life.

If this resonates with you, feel free to reach out 👍

07/16/2026

A wrestling mat in the living room was probably the best purchase in my adult life. 😂

Carson just turned 2 years old and it’s time to train! 🤼
Hayden Anunciation

04/05/2026

Easter Sunday🙏A lot to be thankful for☝️THANK YOU JESUS! ✝️

03/06/2026

It's honestly surprising how little support many Loan Officers receive from their companies.

On my team, the expectation is different. You’ll have:

• Direct support anytime — sales, marketing, tech, lender guidelines, etc.

• Custom technology I’ve personally built and invested in

• Training tailored to where you are in your business

• Guidance to avoid wasting money on ineffective marketing

• A plug-and-play system designed to produce results faster

The right environment makes a massive difference in how quickly you grow.

If you’re exploring your options, I’m always open to a conversation.

02/27/2026

Grateful for a big week of wins and momentum 🙌
This week included:

✅ Traveling to Houston to train and get my new team fully up and running
✅ Hosting multiple online trainings focused on helping loan officers earn more and close more deals
✅ Receiving a production award from for last year’s performance
✅ Celebrating my 4-year anniversary with

A lot to be thankful for — and even more excited about what’s ahead.

If you’re looking for the right support, systems, and alignment to take your mortgage business to the next level, I’d love to connect. Let’s talk. 💬

12/31/2025

243 Funded Loans in 2025! #5 in Funded Units at West Capital Lending

This year came with plenty of pivots, growing pains, and
resistance—but also progress. I focused on building and refining systems, training, testing new processes, and most importantly, helping as many people as I could along the way. I’m extremely grateful to be positioned for even more growth in 2026.

The lead buy game is tough. At many mortgage companies, profitability requires months of heavy lead spend just to understand what works. You’re required to juggle multiple programs, pitch deals, and manage a pipeline simultaneously. It’s demanding, overwhelming, time-consuming, and requires serious organization. Over the past year, while originating full time, I’ve been building a web-based program designed to solve this problem while using it on my own production (and working out the bugs lol).

If you’re looking for a change and want to explore what’s possible at West Capital Lending, feel free to shoot me a message. 😊

12/11/2025

Founder’s Elite 2025 🌴 📸

12/08/2025

Founder’s Elite 2025

I’ve been so laser focused lately that it’s been tough to take a step back and see how far I’ve come. This weekend was filled with gratitude for all the people who have helped me along the way, especially to our amazing leaders/founders: .iskander996 and

#5 Most Funded Units at the #1 Broker in the country 🎉

This event was very special and was shared with amazing like-minded people. Humbled and excited to get back to the drawing board on what can be done in 2026! 🙏

Address

17911 Von Karman Avenue, Suite 400
Amarillo, TX
92614

Website

http://AmarilloHomeLoans.com/

Alerts

Be the first to know and let us send you an email when Alex Anunciation - The Mortgage Realtor posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.