08/07/2026
This month, our Behind the Brand highlights Troy Bethel, SVP – Commercial Relationship Manager at our San Antonio branch, and shares a little about who he is outside of Liberty Capital Bank.
Troy has spent 13 years in the banking industry and joined Liberty Capital Bank in April 2025 after serving in several leadership roles at Frost, most recently as Senior Vice President. Since joining LCB, he's enjoyed the transparency of the organization and the opportunity to stay connected with executive leadership, while being part of a team with a clear vision for the future.
Outside of work, Troy enjoys spending time with his family, golfing, and fishing whenever he gets the chance.
Troy earned his education at Del Mar College and Texas A&M University–Commerce (now East Texas A&M University), providing the foundation for a successful career in banking and leadership.
In addition to his banking career, Troy is passionate about serving his community. He proudly served as a City Councilmember in his hometown of Portland for seven years. During his tenure, the council was honored as the 2025 Texas City Management Association's City Council of the Year, a recognition that reflects the team's commitment to serving their community.
We're grateful to have Troy as part of the Liberty Capital Bank team and appreciate the experience, leadership, and community-focused mindset he brings to our customers and colleagues every day.