03/09/2026
When we started, 100% of our business was cold leads. Doorknocking, telemart, paying for clicks and hoping something converted. No database, no warm market, no shortcut.
Twelve years later, most of what we do comes from people who already know us. Same 24 hours, same market, completely different business.
The pyramid in slide 2 is the model we drew while climbing it. Tier 1 is chasing — cold market, zero to high cost, and every agent starts here. Tier 2 is chasing while building, which is the uncomfortable middle where most agents quietly stop. Tier 3 is attracting — all warm, low cost, because the service and the content are doing the prospecting for you.
Nobody skips a tier. What moves you up is what you build while you’re still chasing: service good enough that clients come back on their own, content that keeps working overnight, and the numbers to be an advisor rather than a salesperson.
Here’s the honest reason most agents never make the climb — you have to build the top tier while still hitting this month’s target. It’s slow, nothing shows for a year, and doing it alone is brutal.
So that’s what we’re building at ANJOY. Not a stage to speak from. A district where experienced agents climb with people who’ve already made the same climb and still remember the bottom.
We’re at the top tier now. What we actually want is company up here. ☕
— Andy & Joyce
propertysg singaporerealestate
