13/05/2026
A lot of people are not investing.... ๐ฉ๐๐๐ฎ ๐๐ง๐ ๐ง๐๐๐๐ฉ๐๐ฃ๐ ๐๐ข๐ค๐ฉ๐๐ค๐ฃ๐๐ก๐ก๐ฎ ๐ฌ๐๐ฉ๐ ๐ข๐ค๐ฃ๐๐ฎ ๐ญ
A man once shared with me how he lost KSh 2.4 million.
Years and years of savings.
๐๐ผ๐ป๐ฒ.
Not because he was foolish.
Not because he was lazy.
Not because he didnโt work hard.
But because he trusted emotionally.
A friend told him: โ๐๐๐๐จ ๐๐ผ๐พ๐พ๐ ๐๐จ ๐๐๐ ๐๐ฃ๐!โ
And because:
โข someone he trusted recommended it
โข the returns sounded exciting
โข other people were joining
โฆhe put ALL his money there.
No due diligence.
No difficult questions.
No research.
No understanding of risk.
Eight months later, the SACCO collapsed.
Imagine saving for yearsโฆ then standing in a DCI line on Kiambu Road trying to recover your life savings... eiii.... chest pains tu!
This is why I keep saying: ๐ง๐ฟ๐๐๐ ๐ถ๐ ๐๐๐ ๐ฑ๐๐ฒ ๐ฑ๐ถ๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ, and ๐ณ๐ฎ๐บ๐ถ๐น๐ถ๐ฎ๐ฟ๐ถ๐๐ ๐ถ๐ ๐๐๐ ๐๐ฎ๐ณ๐ฒ๐๐.
A lot of Kenyans invest based on:
โข โmy cousin works thereโ
โข โmy chama joinedโ
โข โmy church members investedโ
โข โeveryone is doing forexโ
โข โthis one is giving crazy returnsโ
Meanwhile many people are terrified of stock markets because of stories from 2008 that didnโt even happen to them directly.
So what happens?
People avoid learningโฆ then run toward hype instead.
Fear and greed are exhausting financial advisors.
The truth is: Wealth building is usually slower, calmer and more disciplined than social media makes it look.
Research matters.
Diversification matters.
Understanding risk matters.
And emotional discipline matters even more.
๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป : What investment lesson did you learn the hard way?
๐ฉ Catch up on this weekโs free newsletter - The MoneyWise Minute which dives into โFreeze. Flight. Fight. Fawnโ - the psychology behind how people make money decisions.
Read & subscribe here: bit.ly/MWMVol5
Honestlyโฆ you may recognize yourself immediately ๐ญ
