02/11/2026
Investment returns aren't determined solely by markets.
Behaviour can matter too.
When markets fall, emotions can encourage people to:
• Panic
• Sell investments
• Abandon long-term plans
• Chase whatever has recently performed well
A well-constructed investment plan can help provide a framework for decision-making when markets feel uncomfortable.
Patience isn't always easy. But investing rarely rewards constant emotional reaction.
The next time markets fall, consider whether your circumstances have changed before changing your strategy.
The value of investments and any income from them can fall as well as rise and you may not get back the original amount invested.
Karrek Chartered Financial Planners is a trading name of Karrek Financial Management Limited which is an appointed representative of The Openwork Partnership, a trading style of Openwork Limited which is authorised and regulated by the Financial Conduct Authority.
Approved by The Openwork Partnership on 01/09/2026