30/04/2026
We appeared on ITV Central News! 🎥🎉
You may have seen us on the news earlier this week. 👀
The segment formed part of ITV’s coverage of the government’s newly announced reforms, with Helen Toft, Vice Chair of our Board of Directors, representing ACU. From fair loans to easy ways to save, the feature showed exactly how we’re putting our members first every single day.
It’s all about people helping people - offering an ethical, community-focused alternative that actually works for our members and the wider community of Birmingham.
💬 A word from our General Manager:
"Being featured on ITV was a proud moment for us. It’s a great chance to show how credit unions build financial strength in our local communities. We’re staying committed to putting people before profit and making sure everyone has access to safe and ethical financial options."
- Faye Bailey
Want to see us in action? Check out the video below to see how we’re making a real difference. 📺👇