Loan Officer A.I. CRM - Chris Johnstone

Loan Officer A.I. CRM - Chris Johnstone 🎙️ Host of LoanOfficerPodcast.com | 📘 AI 101 Author | 🤖 Creator of Loan Officer AI CRM

Helping MLOs get recommended by AI with Loan Officer AI CRM.

Claude-Certified Partner. https://loanofficercrm.ai/

09/08/2026

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Anthony Casa, CEO of UMortgage, and this conversation covers exactly what loan officers need to focus on to win in today's market.

We talked about:

✅ Building a self-generated business through referral relationships, open houses, and community events
✅ How AI helps you find the right loan products, manage your pipeline, and stay connected to your database
✅ Why specialty lending like HELOCs, second liens, and non-QM helps you stand out and serve more clients

Anthony also shared something I completely agree with.

The loan officers with the largest referral networks are going to have a major advantage going forward. And AI-powered search is already changing how consumers find their lender.

🎧 Listen now → https://www.loanofficerpodcast.com/2026/09/07/how-anthony-casa-is-helping-loan-officers-win-with-ai-relationships-specialty-lending/

Subscribe so you never miss an episode and drop a comment with your biggest takeaway 👇

Did You Show Up To Appointments and Leads?Welcome back. I hope you and your family had an amazing weekend!Now that it's ...
09/08/2026

Did You Show Up To Appointments and Leads?

Welcome back. I hope you and your family had an amazing weekend!

Now that it's back to the time to provide for our families, let me ask you a CRUCIAL question that lets you know if you are properly applying AI in your business.

Did you show up to a calendar this week with appointments already booked for you?

Do you have enough appointments set to hit your production goal?

If not, it's time to put the SYSTEM in place to fill your calendar!

Now, there are 4 ways to generate appointments.

• Database Marketing. (Your AI Friday Newsletter)

• Referral Partners. (Your OFFERS - More on this in a second)

• Deals in Process.

• New Leads and Referrals from AI

Here's the area where we are seeing a HUGE transformation right now.

Running ADS on ChatGPT and using AI to convert those leads into appointments is a FUNNEL that runs 24/7 that you can turn up and down AND use as a strategy to build referral partners!

When done correctly, you show up on Monday (or Tuesday) morning to an inbox full of mortgage leads that you have generated and real estate leads that your partners have generated WITH YOU.

Remember, you don't PAY for the real estate leads; you get those for free.

Then, because your AI system has been following up INSTANTLY on all those leads, the qualified and motivated ones are already on your calendar for you to take the pre-qualification!

This Friday at 8:30 am EST, we are opening up another round of BETA spots where my team will get your ChatGPT Ads account approved and BUILD YOUR ENTIRE FOLLOW-UP SYSTEM for you.

Yes, this includes your custom-built lead generation page, AI voice assistant (inbound and outbound), SMS and Email AI, and more.

To get on the waitlist, visit [https://www.gpt-leads.com/invest](https://www.gpt-leads.com/invest) and then be on LOBC Friday morning at 8:30 EST!

To your success!

Chris Johnstone

P.S. - ChatGPT 6 Astra was released last week, and I got access on Saturday morning.

Sam Altman has called it the beginning of Artificial General Intelligence.

It comes with its OWN web browser and the ability to reason THROUGH very complicated tasks and give you what you want without

09/07/2026

AI isn’t just a tool anymore, it can become an entire system inside your business. 🤖

Learn how AI can qualify leads, follow up, book opportunities, and help you convert more business.

📅 Join us September 23rd and learn how to build your own AI Business System.

👉 Register at www.chriswebinar.com and share this with your real estate partners.

Register, Invite Your Agents, And Let Us Do The WorkOn September 23, I am hosting a webinar about one of the biggest new...
09/07/2026

Register, Invite Your Agents, And Let Us Do The Work

On September 23, I am hosting a webinar about one of the biggest new opportunities in AI and lead generation.

I will teach you and your real estate partners how ChatGPT ads work, how to set up an account, how AI can help create and improve advertising, and how you can generate and convert opportunities together.

You should attend, but you should not attend alone.

This event was designed to help you start new conversations with your real estate partners and build stronger referral relationships.

REGISTER FOR THE SEPTEMBER 23 WEBINAR: [https://www.chriswebinar.com](https://www.chriswebinar.com)

Then invite every qualified agent in your database.

Inside SKOOL, you will get the Done For You Qualified Agent Chat GPT Ads Webinar Launch! Our support team can help activate the workflow and send the invitations from The Loan Officer AI CRM.

GET THE DONE FOR YOU LAUNCH: [https://www.skool.com/aibusinesssystem](https://www.skool.com/aibusinesssystem)

Your action plan is simple:

• Register yourself.

• Join the SKOOL community.

• Activate the Done For You Qualified Agent Chat GPT Ads Webinar Launch!

• Invite your qualified agent database.

• Personally contact your top agent partners.

• Attend the webinar together on September 23.

One event can help you reconnect with dozens of agents. One strong agent relationship can create years of mortgage referrals.

Register now and bring your partners with you.

Chris Johnstone

The Entire Launch Is Already Built For YouYou know you should invite your real estate partners to the September 23 webin...
09/06/2026

The Entire Launch Is Already Built For You

You know you should invite your real estate partners to the September 23 webinar.

But perhaps you are thinking:

I do not have time to write all the emails.

I do not want to contact every agent individually.

I am not sure what to say.

We have handled that for you.

The Done For You Qualified Agent Chat GPT Ads Webinar Launch! is already built inside The Loan Officer AI CRM.

The emails, follow-up schedule, merge fields, and engagement exit rules are organized. Our support team can help send the invitations directly from your CRM.

You can access the launch inside our SKOOL community:

GET THE DONE FOR YOU LAUNCH: https://www.skool.com/aibusinesssystem

Before activating the agent outreach, make sure you are registered for the webinar yourself:

REGISTER FOR SEPTEMBER 23: https://www.chriswebinar.com

You are not asking your agents for a referral. You are inviting them to learn about a new advertising and lead-generation opportunity.

You make the invitation. I deliver the training. Then we send the agent back to you so you can discuss the opportunity together.

Chris Johnstone

Watch Me Build a Refi ChatGPT Ads Campaign.Today on LO AI Friday I am building a live refi ChatGPT Ads campaign from scr...
09/04/2026

Watch Me Build a Refi ChatGPT Ads Campaign.

Today on LO AI Friday I am building a live refi ChatGPT Ads campaign from scratch, right in front of you.

The setup. The targeting. The ad copy. The landing page.

All live on screen.

ChatGPT ads just went live and almost nobody in our industry knows how to run them yet. The loan officers who learn this now are going to have a massive head start over everyone who waits.

And for the first time ever, we are hosting the call inside our brand new SKOOL community.

That is where you will find the prompts from every Friday mastermind, the swipe and deploy templates, the ChatGPT ads system, and hundreds of LOs and agents growing their business with AI.

Show up today and you leave with a campaign you can model immediately.

Today at 12 PM EST

Join the Community and the Call Here

https://www.chrisskool.com

Free to join. See you at noon!

Your Agents Get The Training For FreeThe September 23 webinar is just the beginning.When you invite your real estate par...
09/04/2026

Your Agents Get The Training For Free

The September 23 webinar is just the beginning.

When you invite your real estate partners, they can also join our SKOOL community for free.

Inside the community, we will continue training them on ChatGPT ads, AI, and lead generation.

That means you do not have to become their trainer.

Our team provides the education and support. You stay focused on strengthening the referral relationship and working together on the opportunities the advertising generates.

Here is what to do today:

• Register for the September 23 webinar.

• Join the SKOOL community.

• Access the Done For You Qualified Agent Chat GPT Ads Webinar Launch!

• Let our support team help activate it inside your CRM.

• Personally contact your most important agent partners.

REGISTER FOR THE WEBINAR: www.chriswebinar.com

ACCESS THE DONE FOR YOU LAUNCH: https://www.skool.com/aibusinesssystem

Do not keep this opportunity to yourself. Register and bring your agents with you.

Chris Johnstone

What if 10 agents attended with you?Imagine attending the September 23 webinar with 10 of your real estate partners.Ever...
09/03/2026

What if 10 agents attended with you?

Imagine attending the September 23 webinar with 10 of your real estate partners.

Every one of those agents would learn how ChatGPT ads can help them generate buyer and seller opportunities.

They would see how you can help them implement the strategy, support the financing conversations, and convert more of the opportunities they generate.

Most importantly, you would be the person who introduced them to it.

What could that do for your referral relationships?

Start by registering yourself:

REGISTER FOR THE WEBINAR - https://connectionincorporated.zoom.us/meeting/register/eGbydIScSWKHjDV3J3GjxA #/registration

Then use the Done For You Qualified Agent Chat GPT Ads Webinar Launch! to invite the qualified agents in your database.

GET THE DONE FOR YOU LAUNCH - https://www.skool.com/aibusinesssystem

The workflow is already built inside The Loan Officer AI CRM. Our support team can help launch the emails directly from your account.

Set a goal right now. How many agents do you want attending with you?

Five? Ten? Twenty?

This is more than a webinar. It is an opportunity to reconnect with your database and bring your agents a strategy they will want to understand.

Chris

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