04/11/2026
When someone tells me they want to grow their business, I want to understand what that growth will actually give them.
More clients and a bigger team might be part of it. But what profit are we aiming for, and what will we need to invest to get there?
You might need to hire people, improve systems or add management support before the extra revenue arrives. Those costs need to be part of the plan.
I’d want to put that into a forecast so we can see what the next 12 months could look like, including how we’ll fund the investment and when we expect a return.
Then we need to keep checking it as things change.
For me, growth should leave you with a more profitable and valuable business. That’s the outcome I want us working towards.
Before committing to your next stage of growth, put the costs and expected financial result into your forecast.
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