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Amarose Accounting

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Gold Coast, QLD
Amarose Accounting

Helping Australian business owners get clear on their numbers, improve cash flow and build a more profitable business.

From tax and compliance to Profit First and business advice, we're here to support you every step of the way. At Amarose Group, we specialize in working with businesses to drive success through innovative financial strategies, with a key focus on Profit First methodologies aligned with business advisory and accounting services. At Amarose, we believe in reshaping the traditional approach to accounting by prioritising profit from the start. SERVICES

Profit First Implementation: Ignite financial success with our Profit First expertise. Transform your business by prioritizing profit, ensuring sustainable growth and prosperity. Business Advisory: Empower your business with personalized financial advisory. Unlock your full potential, achieve your goals, and master the art of sustained profitability. CFO Services: We work alongside you in your business to provide strategic insights, budgeting, and financial planning, ensuring sustainable business growth. Comprehensive Accounting: Experience seamless financial management with our expert accounting services. From compliance to streamlined operations, trust us to elevate your financial efficiency.

18/09/2026

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗻𝗲𝗮𝗿𝗹𝘆 𝗲𝗺𝗽𝘁𝘆 𝘁𝘂𝗯𝗲 𝗼𝗳 𝘁𝗼𝗼𝘁𝗵𝗽𝗮𝘀𝘁𝗲 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗵 𝗳𝗹𝗼𝘄? 🪥💰 More than you might think!

In the book Profit First, author Mike Michalowicz uses the humble toothpaste tube to explain something fascinating about the way we use our resources.

When the tube is full, we squeeze without thinking.

But when it’s almost empty?

We roll it. Flatten it. Twist it. Squeeze every last bit out of it… and somehow make it last another week. 😂

We often behave the same way with money in business.

When plenty of cash appears to be available, expenses have a funny way of expanding too.

But when we intentionally decide how much is available to operate the business, we start asking better questions, making smarter decisions and becoming much more resourceful with what we have.

And THAT is where the Profit First toothpaste principle gets really interesting.

We’ve unpacked the whole concept in our latest blog 👇

The Profit First Toothpaste Principle: How to Make Your Business Cash Flow Further

🔗 Read it here: https://amarose.com.au/profit-first-cash-flow-toothpaste-principle/

Sometimes your business doesn’t need a bigger tube of toothpaste. It just needs to get better at squeezing. 😉

If you're curious about how to squeeze more out of your cash flow, book in a free discovery call via our website www.amarose.com.au

14/09/2026

Money stress doesn’t stay at work 🧠 It follows you home.

Clear cashflow and predictable profit reduce anxiety and mental load. They replace guessing with confidence 📊

Financial wellbeing is part of overall wellbeing - and it deserves attention.

Support starts here 👉 Book a free discovery call today. Visit www.amarose.com.au

11/09/2026

Time after time… we make questionable decisions on the internet. 😂 And this post is no exception.

Because whether it’s 1986 or 2026, knowing where your money is going will never go out of style. Want to know what cassette we’re listening to today? 📼 Visit amarose.com.au

24/08/2026

Small business owners carry risk, responsibility, and community impact every day ❤️

You create jobs.
You support families.
You keep local economies moving.
And we thank you for it!🙏

You deserve financial systems that support you in return 💚 That’s why we do what we do.

Book a free discovery call today. Visit www.amarose.com.au

24/08/2026

Some of the most expensive words your accountant can hear are…“I’𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗱𝗼𝗻𝗲 𝗶𝘁.” 😬

👉 Bought the property.
👉 Sold the asset.
👉 Signed the finance agreement.
👉 Bought the new car through the business.
👉 Moved a large amount of money.
👉 Changed the business structure.

Sometimes, it's completely fine.

But sometimes, “I've already done it” can mean:
😳 GST you weren't expecting
😳 A tax bill you hadn't budgeted for
😳 An asset purchased in the wrong entity
😳 FBT consequences you didn't know about
😳 A structure that doesn't suit your future plans
😳 Missing out on a tax planning opportunity
😳 Or finding out there was a much better way to do it

And once it’s done, we can’t always undo it.

That’s why we want every Amarose client to remember one simple word:

𝗣𝗔𝗨𝗦𝗘.
Pause | Ask | Understand | Strategise | Execute

PAUSE doesn’t mean don’t do it. It means understand what you’re doing before you do it.

✅ Understand the tax implications.
✅ Understand the cash flow impact.
✅ Understand your options.
✅ Strategise the best way forward.
✅ Then execute with confidence.

Because we’d much rather help you plan it than help you fix it.

If you’re looking for an accountant who wants to be part of the conversation before the decisions are made, get in touch with Amarose Accounting or book a free Discovery Call through our website www.amarose.com.au

03/08/2026

🚨 𝗧𝗵𝗶𝗻𝗸 𝗦𝗠𝗦𝗙 𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝗵𝗮𝘀 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱? 𝗧𝗵𝗶𝗻𝗸 𝗮𝗴𝗮𝗶𝗻.

There's been a lot of talk about the recent changes to SMSF lending, and we've noticed plenty of confusion.

Can SMSFs still buy residential property?
Can they still borrow?
What about commercial property?
What if you already have an SMSF loan?

The reality is, the rules have changed, but they haven't closed the door on every opportunity.

We've put together a simple, easy-to-understand guide that explains:
✔️ What actually changed
✔️ What it means for existing SMSF loans
✔️ Whether SMSFs can still buy property
✔️ Where opportunities may still exist for business owners and investors
✔️ The questions we're hearing most from clients

Whether you already have an SMSF or you're simply trying to understand the changes, our latest blog breaks it all down in plain English.

👉 Read the full article here: https://amarose.com.au/smsf-lending-what-investors-need-to-know-in-2026/

As always, this is general information only. Investment decisions should always be discussed with a licensed financial adviser. We're here to help you understand the tax and compliance side of the rules and work alongside your adviser where needed.

30/07/2026

💙 When education, culture and community come together, amazing things happen 🥰💚

This week, we had the privilege of delivering the final session of our Money Matters workshops with Women's Power of Inspiration (WPI). WPI is a registered charity and volunteer-run organization based in Logan that empowers migrant, refugee, and culturally diverse women to build economic independence and combat social isolation.

Over the past two weeks, we've had the honour of working alongside them sharing practical knowledge to help build confidence with money and life in Australia.

Together we explored topics including:
✔️ Budgeting and managing money
✔️ Understanding payslips
✔️ Tax and tax returns
✔️ Superannuation
✔️ Workplace rights
✔️ Saving and planning for the future

But these workshops were about so much more than finances.

The women were so engaged, so appreciative of the opportunity to learn, and genuinely eager to build the knowledge and confidence that will help them, their families and their communities thrive in Australia. Their enthusiasm and willingness to learn was truly inspiring.

We were warmly welcomed into their community, shared a delicious African lunch, and even finished the day dancing together! 💃 It was such a fun and memorable experience, and we felt incredibly honoured to be embraced with such warmth and generosity by such a beautiful group of women.

A heartfelt thank you to Esperance and the entire team at Women's Power of Inspiration for inviting us to be part of this wonderful initiative and to share our knowledge with your community. It was inspiring to learn more about the life-changing work WPI does to empower women and strengthen our community, and we feel privileged to have contributed in a small way.

At Amarose Accounting, one of our core values is education. We believe financial knowledge has the power to change lives, create opportunities and build stronger communities. Being able to share that knowledge with women who are so eager to learn is one of the greatest privileges of what we do.

Thank you again for welcoming us so warmly. We hope this is just the beginning of many more opportunities to work together. 💙

22/07/2026

💙 Some workshops stay with you long after you've packed up your laptop. Today was one of those days.

This morning, we had the privilege of delivering Part 1 of our Money Matters Workshop with the incredible women at 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 (𝗪𝗣𝗜).

While we were there to talk about budgeting, saving and building financial confidence, we walked away with so much more.

The warmth in the room, the courage of the women sharing their stories, and the genuine support they showed one another was something truly special.

A huge thank you to Esperance and the ladies from Women's Power of Inspiration for inviting us to be part of your journey. The work you're doing to empower women from refugee and migrant backgrounds - helping them build confidence, connect with their communities and create brighter futures - is inspiring to witness. It was an honour to contribute in a small way to such an important mission.

We believe financial education should be accessible to everyone. When people understand their money, they gain more than budgeting skills - they gain confidence, independence and choice.

We're already looking forward to heading back next week for Part 2, where we'll continue building practical financial skills together. Thank you, WPI, for trusting us with your community. We can't wait to see everyone again next Wednesday. 💙

We love helping people build confidence with money. If you're looking for an engaging, down-to-earth workshop for your organisation, community group, workplace or event, we'd love to chat about how we can help.
👉 Visit https://amarose.com.au/group-training-workshops/

21/07/2026

Can you spot the dedicated accountant? 👀

🐶 The fluffy assistant?
👟 The polished black sneakers?
🩴 Or the thongs with socks?

Here's a clue: 🧦 + 🩴 = Tax season.

When you're so focused on looking after your clients, you forget to swap your shoes before leaving home.

Don't worry... we're much better at tax advice than we are at fashion advice. 😉

19/07/2026

🤹 Juggling everything in business? Don't let profit be the one thing you drop. 📖 Read our latest blog here:
https://amarose.com.au/profit-first-accountant-new-financial-year/

Rosie knows a thing or two about Profit First (and apparently juggling too! 😉), which is why we've just published our latest blog to help business owners start the new financial year on the right foot.

In this article, we cover:
📚 Why Profit First works
💰 How to take control of your cash flow
📈 Simple changes that can help you build a more profitable business

If making this your most profitable financial year yet is on your list, this is well worth the read.

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Gold Coast, QLD

Opening Hours

Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 4pm
Friday	9am - 4pm

Telephone

+61414017410

Website

http://www.amarose.com.au/

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