09/09/2026
Your sellers are asking about dropping the price. But there's a move that costs them the same and closes more deals.
Here's what's changing in 2026: A seller-paid 2-1 rate buydown costs about the same as a $15,000 price cut—but it saves your buyer $500+ a month in Year 1, not $95.
That's the difference between a qualified buyer and a deal that closes.
And homes marketed with rate relief are spending 30% less time on market.
So next time a seller asks about dropping the price, ask them about buying down the rate instead. The math is completely different.
Realtors, comment BUYDOWN if you want to see the comparison.