Michael Forslund NMLS #659608 Fairway Independent Mortgage Corp

06/15/2026

Search is changing faster than most people realize.

Consumers aren't just using Google anymore. They're searching on Instagram, TikTok, YouTube, and increasingly turning to AI tools like ChatGPT for answers.

Join us on June 17th at 11:00 AM CST for a conversation about what this means for real estate and mortgage professionals.

We'll cover:
* How AI is changing search behavior
* Why social media platforms are becoming search engines
* What makes content discoverable
* How to use AI to uncover the questions consumers are already asking
* Practical ways to become easier to find online

You don't need millions of views.

You need to be the person consumers find when they're looking for answers.

Sign Up Here: https://bit.ly/JuneSocialSales26

06/11/2026

Recognition like this is a reflection of the people behind it. In a market where experience, communication, and ex*****on matter more than ever, I'm proud to be part of an organization that continues to deliver for homebuyers, homeowners, and the partners who trust us every day.

06/09/2026

Homeowner equity is also near an all-time high. At $34.1 trillion, it’s more than double the $14.4 trillion in mortgage debt.

That’s important because equity represents the portion of a home that homeowners actually own.

During the housing crash of 2008, many homeowners owed more than their homes were worth. Today, the opposite is true. Most homeowners have built substantial equity and have a significant financial cushion. It does mean the market is on much stronger footing than it was during the last major downturn.

The biggest headlines don’t always tell the whole story.

06/05/2026

Recognition like this is a reflection of the people behind it. In a market where experience, communication, and ex*****on matter more than ever, I'm proud to be part of an organization that continues to deliver for homebuyers, homeowners, and the partners who trust us every day. Grateful to work alongside an incredible team that makes achievements like this possible.

06/05/2026

5.0 star review received on Experience.com for Michael Forslund by Carole H - Michael diligence and persistence in keeping ne on track every step of the way.

Click to see all 536 reviews of Michael Forslund, Sr. Mortgage Consultant | NMLS # 659608

06/04/2026

Congratulations Elizabeth on the purchase of your house. It's always a team effort and you working with a great realtor made the process for seamless.

06/03/2026

There’s more to getting a mortgage than just finding a low rate. A great lender helps you understand your options, streamline the process, and set you up for long-term financial success. It’s not just a transaction—it’s a relationship built on trust.

06/02/2026

Every day you’ll see a new prediction:
Rates are going up.
Rates are coming down.
Home prices are going to fall.
Buy now before it’s too late.
Wait until next year.

The problem is that most headlines are written for a national audience. They don’t account for your goals, your finances, or what’s happening in your local market.

If you have questions about buying, selling, or the housing market, talk to professionals who work in it every day.

A local mortgage professional can help you understand your financing options.
A local real estate professional can help you understand what’s happening in your specific market.

The best decisions aren’t made from headlines.
They’re made with good information, local expertise, and a plan that fits your situation.

05/27/2026

Not to be disrespectful to our parents… but a lot of the mortgage advice they gave us just doesn’t work the same anymore.

That advice came from a totally different market.

Home prices were lower.
Competition was different.
Buyers had a lot more room to breathe financially.

Today, the smartest mortgage strategy is the one that fits YOUR goals and YOUR situation — not a one-size-fits-all rule from 1992.

If you're looking to buy or just trying to figure out what actually makes sense in today’s market, reach out. Let's build a plan based on today’s reality — not outdated advice.