Your Virtual Asset - Maya K. L. Sims, CPA, MAF

09/09/2026

09/09/2026

Your bookkeeper sends you financial reports every month.

You open them... look at the revenue... check the bottom line...
and then wonder, “Okay, what am I actually supposed to do with this?”

You're not supposed to become an accountant.

But as the CEO of your business, you do need to understand enough about your numbers to use them when making decisions.

During your next Personal CEO Day, pull up your Profit & Loss by month and ask three questions:

What's improving?

What's getting weaker?

What's one decision these numbers are asking me to make?

You may notice an expense that's been quietly increasing.

A change in revenue that deserves your attention.

Or even evidence that a decision you've already made is working.

Your financial reports aren't a grade.

They're a tool for running your business.

And the more you understand what your numbers are telling you, the better equipped you are to make informed, confident decisions.

Numbers don't lie. They tell a story. You just have to learn how to read it.

Save these three questions for your next Personal CEO Day.

And remember, friends don't let friends review financial reports without asking better questions.

Share this with a business owner you care about who gets her financial reports every month—but admits they're just piling up in her inbox because she's not quite sure what else she's supposed to do with them.

09/08/2026

You raised your prices. So why does it still feel like you’re working harder without keeping much more of the money?

The problem may not be your price alone.

If your clients are getting longer meetings, more revisions, additional support, or simply more of your time than they used to, it may also be costing you more to deliver the service.

And that can quietly eat away at your profit.

During your next Personal CEO Day, choose one service and ask:

“Has the work and cost required to deliver this service grown faster than the price I’m charging?”

Don’t automatically assume you need to raise your prices again.

You may need to look at your scope, client boundaries, or what it actually costs you to deliver the service.

Because making more money and keeping more of it are two different things.

Your numbers tell a story. You just have to learn how to read it.

Save this for your next Personal CEO Day.

And remember, friends don’t let friends raise their prices without protecting their margins.

Share this with a business owner you care about who's raised her prices—but somehow has less and less time for your regular monthly lunch dates.

09/07/2026

A full calendar is exciting.

But it doesn't automatically mean your business is healthy.

I've seen businesses that were fully booked...

and barely profitable.

I've also seen businesses serving fewer clients while producing stronger profits.

The difference wasn't harder work.

It was better financial visibility.

During your next Personal CEO Day, ask yourself:

"Which part of my business is actually creating the healthiest profit?"

Not just the most revenue.

The healthiest profit.

That one question can completely change where you focus your time and energy.

Because the goal isn't simply to stay busy.

The goal is to build a business that's sustainable.

Save this post for your next CEO review.

Remember, friends don't let friends confuse being busy with being profitable.

Share this with a business owner you care about.

Follow for practical strategies that help you build stronger financial foundations.

09/06/2026

Your bank balance tells you how much money is in your account.

It does not tell you how much money is actually available to spend.

That's an important difference.

Every dollar already has a purpose.

Some belongs to taxes.

Some belongs to payroll.

Some belongs to operating expenses.

Some belongs to you.

When all of those dollars live in one account, they all look available—even when they aren't.

During your next Personal CEO Day, ask yourself:

"Do I know what job each dollar already has?"

That one question can completely change how you make financial decisions.

Financial clarity isn't about having more money.

It's about understanding the money you already have.

Save this post for your next CEO review.

Remember, friends don't let friends make financial decisions based on one bank balance.

Share this with a business owner you care about.

Follow for practical strategies that help you