10/30/2026
At first glance, the question might seem silly. Of course they all matter. But if you had to rank them by importance, would your priorities match what you’ve chosen to protect?
In 2026, only 52% of American adults report having life insurance. Yet 38%, representing approximately 92 million adults, say they need coverage or need more of it.*
Cost, competing priorities, and uncertainty about what to buy can all get in the way.
Start by checking what you already have. How much would it pay? How long would it last? What would your family need it to cover?
Financial education helps turn “I think we’re covered” into a clearer understanding of where you stand.
*Source: 2026 Insurance Barometer Study, LIMRA and Life Happens.