George McFaden - Senior Vice President, Mortgage Lending - NMLS# 344084

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George McFaden - Senior Vice President, Mortgage Lending - NMLS# 344084 I am an SVP of Mortgage Lending NMLS # 344084 at Guaranteed Rate Affinity NMLS # 1598647.

Being born into a Real Estate family (his father was broker/owner of Anagnostou Realty in Redwood City and uncle the broker owner of Trotter Realty in San Mateo) George always seemed destine for a career in Real Estate. As he grew older, he grew more interested in the lending angle and found himself working in mortgages in 2003 when he was 20 years old. In his 20+ year career, George has done nearly everything real estate related - from buying & selling flip properties, acquiring rental properties, managing those rentals, running construction crews and more. George not only has the knowledge to help guide you through a successful transaction, but he also has the experience to help you strategize the best options for your real estate needs. George has two mottos that he models his business around - be valuable and win with speed. He implements these on a daily basis and believes both are keys to success in the real estate business. When not on the phone or discussing real estate, George loves playing with his young daughter (and expecting son), to travel (his family is from Thessaloniki, Greece and wife is from Frankfurt, Germany), exercising and barbecuing. Family & friends are the most important thing in life, and no matter the wealth acquired, with no one to share it with is empty.

11/02/2026

Who said mortgage prep has to start with a full application? It can start with one simple folder.

Create a place for financial information you may need later, then organize it one category at a time. This way, you’ll have everything you need when it comes time to kick off your loan application and your journey home.

Remember, what’s actually required may vary, so connect with me and I can provide you with a personalized list. For now, start with one category at a time and keep on going.
https://myoc.io/aLgdUFjaAhI/sKgY9



NMLS # 344084

10/30/2026

A little Halloween spirit at the Coldwell Banker office!

A fun change of pace and a great way to head into Halloween weekend!

Today’s NAR report revealed that home prices rose in 78% of the nation’s metro markets in the third quarter, with the av...
10/30/2026

Today’s NAR report revealed that home prices rose in 78% of the nation’s metro markets in the third quarter, with the average home price sitting around $432,900. The Northeast (4%) and Midwest (3.6%) regions led the nation in price appreciation. There are still opportunities out there for savvy buyers though, with home prices declining in 21% of markets in Q3.

Let’s discuss how you can make the most of today’s housing market.
https://myoc.io/aLgdUFjaAhI/LofvL



NMLS # 344084

10/30/2026

Everyone’s making holiday plans. Could yours include a new home?

It may be worth running the numbers now.

The market can still be competitive, but the stretch from Thanksgiving through January is typically less active. Depending on the home and neighborhood, that could work in your favor.

If buying has been on your mind, this could be a good time to explore your options and see what feels comfortable for you.

The Fed held interest rates steady citing a growing economy and sticky inflation and mortgage rates are expected to stay...
10/29/2026

The Fed held interest rates steady citing a growing economy and sticky inflation and mortgage rates are expected to stay about where they are as well. A more stable environment makes planning your next home financing move easier. You can focus on your timing and budget instead of trying to anticipate what the future may hold.

Need someone to bounce ideas off? Let’s talk about what's next for your homeownership plan.
https://myoc.io/aLgdUFjaAhI/a9Ybk



NMLS # 344084

10/29/2026

A lot of lenders talk about their culture, but at Guaranteed Rate Affinity, we truly walk the walk.

Our focus on sharing our winning practices is a key part of our culture. We lift each other up and celebrate our successes.

Last week, George hosted “Unlocking Today’s Buyers,” the second lunch & learn in our six-part Agent Growth Series. Today...
10/28/2026

Last week, George hosted “Unlocking Today’s Buyers,” the second lunch & learn in our six-part Agent Growth Series.

Today, we’re moving to the listing side with “Win the Listing Before You Walk In,” focused on standing out and turning appointments into signed listings.

Join us for the remaining lunch & learns:

đź“… Nov. 4: Your Database Is a Goldmine
đź“… Nov. 11: The Fortune Is in the Follow-Up
📅 Nov. 18: Don’t Just Set Goals. Build Them.

🕚 11:15–11:45 AM
📍 Coldwell Banker Pacific Heights
🥪 Lunch and drinks provided.

Come grab lunch, connect with fellow agents, and leave with ideas you can put to work.

10/28/2026

Markets are pulling in two directions: inflation is still a concern, but tighter financial conditions could give the Fed reason to stay patient. That makes the next mortgage-rate move hard to call. One of our Loan Officers can help you compare today’s options without building your purchase plan around a prediction.

10/27/2026

Which home did you get? While the results may be surprising, hopefully this fall-themed game got you thinking outside of the box.

The key takeaway? There’s more on the market than traditional single-family homes, and many alternative home types bring unique benefits. I can help you explore different financing options to see what’s possible.

Keep the fun going, drop your emoji in the comments and tag a friend!
https://myoc.io/aLgdUFjaAhI/krLl0



NMLS # 344084

Congratulations Tony Gemmell and welcome to the President's Club at Guaranteed Rate Affinity!
10/26/2026

Congratulations Tony Gemmell and welcome to the President's Club at Guaranteed Rate Affinity!

10/26/2026

A buydown could be a win-win scenario for all parties. Instead of dropping the price, reduce the rate. Hear it from Christine Wenger on how a rate buydown could be the solution to a listing that's been sitting.

10/26/2026

Beware of the maxed-out credit card monster. High credit card balances could increase your credit utilization, which may affect your credit score, and ultimately, your mortgage qualification.

When you’re approaching closing, watch your spending and avoid giving this homebuying horror anything else to feed on.
https://myoc.io/aLgdUFjaAhI/6AAaq



NMLS # 344084

10/23/2026

A rate buydown could lower the interest rate and monthly payment, creating a more affordability without automatically cutting the list prices. Enda Moore explains exactly how a temporary buydown strategy could work for you. Don't drop the price, reduce the rate.

Some good news for homebuyers: mortgage rates dropped again, reaching their lowest levels in nearly a month. Here’s the ...
10/23/2026

Some good news for homebuyers: mortgage rates dropped again, reaching their lowest levels in nearly a month.

Here’s the quick explanation: When investors get nervous about the stock market, they often move money into bonds. That shift can help bring mortgage rates down.

For someone buying a home, a lower rate could mean a lower monthly payment or a little more room in the budget.

Agents: This is a great reason to reconnect with buyers who’ve been waiting and see how the numbers may have changed.

Let’s run an updated payment scenario and see what’s possible.

10/21/2026

A week after the Fed raised its benchmark rate, Treasury yields dipped while mortgage rates were mostly flat. With rates remaining high amid persistent inflation, buyers should focus on their budget, timing and financing options. Your Guaranteed Rate Affinity Loan Officer can run the numbers and help you navigate today’s market.

Congratulations Natasha Robinson and welcome to the President's Club at Guaranteed Rate Affinity!
10/20/2026

Congratulations Natasha Robinson and welcome to the President's Club at Guaranteed Rate Affinity!

10/20/2026

Hear from Robin Baran on what makes Guaranteed Rate Affinity the best of the best. Our incredible Events Team is like having a professional event planner by your side at all times, making a huge difference in creating an exceptional guest experience while helping loan officers grow their businesses together. Curious what it’s really like to be part of the team? Hear it straight from Robin and discover what sets Guaranteed Rate Affinity apart!

10/19/2026

If you're looking for a home, don't drop the price, reduce the rate. Do you know what a rate buydown is? Hear it straight from Johnita on a way that you can ease into homeownership.

10/16/2026

If a monthly payment is what's holding buyers back, don't drop the price, reduce the rate. Hear from Monica on how a RateReduce buydown lowers payments early so buyers can move in now instead of waiting it out.

Address

117 Greenwich Street
San Francisco, CA
94111

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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