Caitlin "Caitie" Ruf, Registered Representative with Nylife Securities LLC

09/08/2026

Family businesses carry more than hard work — they carry tradition, pride, and the love passed from one generation to the next.
I work with small business owners to help protect the legacy they’ve built, so it can continue for the people who matter most.
Let’s start the conversation today.

09/06/2026

Longevity is one of the biggest risks retirees face. * Planning for income that lasts a lifetime is an essential part of retirement strategy.

Let’s talk about annuity solutions designed to help provide guaranteed income for life.

*LIMRA Secure Retirement Institute, Retirement Risk Study, 2025.

09/05/2026

It’s hard to believe—but more than 100 million U.S. families don’t have the financial protection they need.¹ At New York Life, we have the tools and resources to help you create a clear, personalized strategy so you can move forward with confidence and security—prepared for whatever’s next. Let’s make sure your family is ready for the unexpected and set up for the life you imagine.

¹MoneyGeek, Life Insurance Statistics, 2024
https://bit.ly/4zU7ZE5

09/04/2026

Life is full of surprises—but being caught off guard isn’t inevitable. A New York Life financial professional has the tools and experience to help you develop a personalized approach so you can face uncertainty with confidence. Because you can’t control life’s events, but you can control how ready you are for them. Start building your roadmap today.

09/03/2026

Over 4 million Americans will turn 65 each year through 2029. That’s a powerful reminder that preparing for retirement is essential. Let’s talk about your retirement goals and how annuities can provide guaranteed income for essential expenses.

09/01/2026

Nobody likes uncertainty, and the markets are no exception. This year has been particularly challenging. The Global Market Strategy team at New York Life Investments has compiled actionable insights to help you navigate these volatile times.

08/30/2026

A sickness or injury doesn't care about your business timeline. And if you're unable to work, the income you rely on could be interrupted.
Many business owners plan for external risks—a slow quarter, a lost contract, or changing market conditions. Fewer have a plan for the risk of being unable to work themselves.
Individual disability insurance may help replace a portion of your income during a qualifying disability due to sickness or injury.
I help business owners protect what matters most with the right disability coverage. Let's connect.

Read about what individual disability insurance is, and how this private coverage from NYL can offer personal income protection in the event of a disability.

08/28/2026

As a business owner, your ability to work is often closely tied to the income you earn.
Mortgage payments. Household bills. Everyday expenses. They don't stop if a covered sickness or injury keeps you from working.
Individual disability insurance may help replace a portion of your income during a qualifying disability.
I help business owners protect what matters most with the right disability coverage. Let's connect.

Read about what individual disability insurance is, and how this private coverage from NYL can offer personal income protection in the event of a disability.

08/24/2026

When business slows down, your mortgage doesn't. The car payment, the tuition, and the household expenses all run on a schedule that has nothing to do with how last month went.
Many business owners have thought through their business risks. The personal financial exposure that comes with a bad stretch due to an owner’s qualifying sickness or injury preventing them from working and earning an income.? That's the gap people forget to plan for.
I help business owners protect what matters most with the right disability coverage. Let's connect.

Read about what individual disability insurance is, and how this private coverage from NYL can offer personal income protection in the event of a disability.

08/22/2026

A 529 plan can be a great way to save for your child's education, but did you know that only about 30% of college savings are held in 529 accounts? Reach out to learn more about the benefits of 529 plans, as well as other ways you can help pay for college.