Lee Kruse, Licensed Agent with New York Life

09/24/2026

People are living longer and as a result, retirement lasts longer. That means retirement planning is about creating an income strategy designed to support a longer time horizon.

If you'd like to revisit your retirement plans and discuss how a longer retirement may affect your goals, let's connect.

09/21/2026

Periods of market volatility can create uncertainty, particularly for those relying on retirement income. Having a strategy to support essential income needs may help provide greater flexibility when markets become unpredictable.

If you have concerns about market shifts, let’s schedule time to review how your current approach is positioned for changing market conditions.

08/27/2026

BACK FROM COUNCIL — AND FIRED UP. 🔥
I just returned from New York Life’s Executive Council, and I’m coming back with a sharper toolbox, new ideas, and an even higher level of knowledge and skill to put to work for the people and businesses I serve.
And here’s my ask:
Let’s just have a conversation. It’s FREE. No pressure. No obligation.
I have no doubt you’ve already taken steps to protect your family, your income, your retirement, or your business. I’m not asking you to start over.
I’m simply asking…
Let’s kick the can around for 15 minutes and see if there’s something I can help make even better.
Maybe everything is exactly where it should be. Great.
Maybe there’s one opportunity, gap, or idea you haven’t considered. That conversation could be worth a lot.
Life Insurance • Retirement • Disability Income Insurance • Employee Benefits • Business Planning
📲 605-360-8804
The conversation costs you nothing. What we uncover could be incredibly valuable.

08/25/2026

I didn't receive this award because I sold a bunch of policies.
I received it because local businesses gave me the opportunity to sit down with their employees and show them benefits they may not have known were available.
Being recognized as New York Life's 2026 Pacific Zone Leading Worksite Life Case Producer is something I'm incredibly proud of.
But here's what I'd really like…
I'm looking for 5 business owners who will give me 15 minutes.
Let me show you what I've been doing for other employers and why this has gotten so much attention.
No sales pitch. No obligation.
Just 15 minutes.
Comment BUSINESS or message me.

06/15/2026

A business partnership without a plan can get messy fast. Just ask the famous couple who once bought a home and winery together… then split up, skipped the paperwork, and watched the whole thing spiral into a legal tug-of-war. One even ended up sharing his personal residence with a stranger tied to the sale. Not exactly the happily-ever-after they expected.
All of it could have been avoided with a simple buy-sell agreement to lay out what happens if an owner leaves – through death, divorce, disability, retirement, or simply wanting out – so the business keeps running smoothly and everyone knows their rights. Watch this video to learn more about how a buy-sell agreement works, and then let’s make sure your business interests are protected.

In this brief video, you will explore the crucial importance of buy-sell agreements for your business. These agreements are like insurance policies for your company, ensuring its stability and protecting the interests of co-owners. Don't wait until it's too late – watch now to secure your business...

06/10/2026

🏆 Honored and humbled! 🏆

A huge THANK YOU to everyone who has trusted me to help protect their families, businesses, and financial futures. Because of your trust, I was recognized as New Agent of the Month and Paid Core Case Leader for May! 🙏

If we've worked together, thank you. ❤️

If we haven't, I'd love the opportunity to help you too. Life changes fast, and a quick review today could uncover opportunities or potential gaps you may not even know exist.

📞 Reach out. Let's talk.
605-360-8804

🏆

Congratulations to last month's leaders. It looks like the Black Hills agents reigned supreme!

04/17/2026

🇺🇸 Business Owners 🇺🇸
🔥 No Joke
✔️ You want to increase engagement?
✔️ You want to increase retention?
✔️ You need help recruiting?

04/14/2026

Becoming a parent changes everything, including your budget. From diapers to daycare, the costs can add up quickly.

As you plan, don't forget to look ahead. Expenses like college may feel far away, but starting early, even in small ways, can make a big impact. A strong plan covers both the now and what is next.

03/19/2026

When you die, your mortgage doesn’t die with you. Learn what happens to your home loan and how to protect your spouse or heirs.

03/18/2026