Susan Hurschman, JD, C h F C, Integrity Wealth Planning Inc

Susan Hurschman, JD, C h F C, Integrity Wealth Planning Inc Financial Advisor for over 34 years for individuals and small companies. Cole Financial, Inc. (JWC) Member FINRA/SIPC. Advisory services offered through J.W. J.W.

I focus on helping individuals and professionals who are nearing retirement, or retired, maintain the lifestyle they've worked so hard to attain. This is done by making the most out of their assets through a strategic approach to manage risk, provide income and with the objective of obtaining portfolio growth. A comfortable retirement starts with an assessment of your portfolio and a review of your objectives, to determine your unique situation and define a strategy that will attempt to achieve predictability and protection. My approach is based on addressing your risk tolerance in four key areas:

- Risk Identification
- Risk Protection Income
- Targeted Investment Return
- Asset Allocation and Market Movement

Securities offered through J.W. Cole Advisors. (JWCA). Integrity Wealth Planning, Inc. and JWC/JWCA are unaffiliated entities. Cole Financial Representatives do not accept orders and /or instructions regarding your account by e-mail, voice mail, fax or any alternative method.

Other than a health emergency, few events are more stressful and disruptive to retirement strategy than an unexpected jo...
09/08/2026

Other than a health emergency, few events are more stressful and disruptive to retirement strategy than an unexpected job loss or layoff. For many, it’s not just a hit to finances but also to confidence and sense of self.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed an...

Markets pushed higher in August as AI-driven optimism helped investors look past softer economic data. The S&P 500 gaine...
09/04/2026

Markets pushed higher in August as AI-driven optimism helped investors look past softer economic data. The S&P 500 gained 2.62% and the S&P/TSX Composite rose 2.96%, even as softening retail sales kept consumer spending in focus. Back-to-school season adds another data point to that story, with spending expected to reach \$146.8 billion in the U.S. and \$4.5 billion in Canada this year.

Monthly Market Insights | September 2026 U.S. and Canadian Markets Renewed enthusiasm for AI pushed stocks higher in August as investors looked past mixed economic signals. The Standard & Poor’s 500 Index advanced 2.62 percent, while the Nasdaq Composite rose 3.93 percent. The Dow Jones Industrial...

Do you know what all those emojis you keep seeing in your text messages mean? Here's a handy guide.
09/01/2026

Do you know what all those emojis you keep seeing in your text messages mean? Here's a handy guide.

Do you understand these common mobile slang terms?

Childhood attitudes and habits can determine your child's health in his or her adult years.
08/25/2026

Childhood attitudes and habits can determine your child's health in his or her adult years.

Healthy habits are one of the greatest gifts to give your child.

Committed to increasing your financial literacy? Don't be afraid to ask questions.
08/18/2026

Committed to increasing your financial literacy? Don't be afraid to ask questions.

Many Americans are operating their personal finances with only the barest minimum of knowledge.

Do your kids have the right stuff for college?
08/11/2026

Do your kids have the right stuff for college?

Preparing for college means setting goals, staying focused, and tackling a few key milestones along the way.

Markets navigated mixed signals in July. Inflation eased, tech faced pressure, and energy surged. Meanwhile, Americans a...
08/07/2026

Markets navigated mixed signals in July. Inflation eased, tech faced pressure, and energy surged. Meanwhile, Americans are planning record travel spending in 2026: \$1.37 trillion. What's shaping your household budget this summer?

Monthly Market Insights | August 2026 U.S. and Canadian Markets Stocks were mixed in July as investors navigated a cross-current of news on the outlook for AI spending and Q2 corporate reports. The Dow Jones Industrial Average led, adding 0.32 percent. The Standard & Poor’s 500 Index edged down 0....

15 years or 30? The mortgage term you choose matters more than you might think. Compare your options and see what works ...
08/04/2026

15 years or 30? The mortgage term you choose matters more than you might think. Compare your options and see what works best for your situation.

Compare different mortgage term lengths side by side to find the option that fits your budget.

Medicare and Medicaid are two terms that seem interchangeable, but aren’t. Learn more here:
07/28/2026

Medicare and Medicaid are two terms that seem interchangeable, but aren’t. Learn more here:

The terms Medicare and Medicaid sound similar but are two very different things. Learn the differences in this informative article.

"The only things certain in life are death and taxes." Benjamin Franklin
07/21/2026

"The only things certain in life are death and taxes." Benjamin Franklin

A new LIMRA study shows that 40% of Americans believe the death of a primary wage earner would cause financial challenges.

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