Cognizant Wealth Advisors

Cognizant Wealth Advisors Financial Planning And Investment Coaching Can you recall a time in your life when you felt exceptionally care-free?

Cognizant Wealth Advisors provides close, personalized guidance to individuals and families to help you attain financial independence and retirement peace of mind. We assist you in developing financial plans and making informed investment and other financial decisions that support the myriad goals you have for your life. It’s likely you weren’t worried about your financial situation. Our goal is t

o help you recapture that feeling by discovering and making the right choices today that will lead to financial security in the future. Cognizant Wealth Advisors, LLC ("Cognizant"), dba Perigon Wealth Management ("Perigon"), is a registered investment advisor. Advisory services are only offered to clients or prospective clients where Perigon and its representatives are properly licensed or exempt from licensure. For additional information, please visit our website at www.perigonwealth.com.

Are Car Loans Worth Utilizing?
01/22/2026

Are Car Loans Worth Utilizing?

According to a 2023 survey of over 1,000 Americans conducted by GOBankingRates, 40% stated that they had a monthly car loan payment. To that end, Trump’s OBBBA (tax reduction act) now allows eligible taxpayers to deduct up to $10,000 of annual interest payments for loans made on new U.S.-assemble...

Biggest Risks To Market Stability in 2026
01/12/2026

Biggest Risks To Market Stability in 2026

What worries you the most about your investment portfolio in 2026? Deutsche Bank (DB) surveyed 400 asset managers about their concerns as part of DB’s recently released 2026 Global Markets Survey.

Are Trump Accounts A Good Idea?
12/22/2025

Are Trump Accounts A Good Idea?

Whether you’re a President Donald Trump supporter or critic, his modus operandi is probably obvious to everyone. He promotes big ideas – preferably with his name on them for posterity – but leaves it to others to figure out the details. With that in mind, let’s evaluate the Trump Account, hi...

Do You Have Too Much Company Stock In Your Portfolio? (Part 2)
12/11/2025

Do You Have Too Much Company Stock In Your Portfolio? (Part 2)

In a previous article I discussed what can happen when the concentration of a stock in an investment portfolio has become too high. The simplest solution is to sell some amount of the stock and pay the taxes, reminding yourself how much the stock’s growth (even after taxes) has increased your weal...

Do You Have Too Much Company Stock In Your Portfolio? (Part 1)
11/20/2025

Do You Have Too Much Company Stock In Your Portfolio? (Part 1)

If you are employed by one of the myriad tech companies here in Silicon Valley, you have likely accumulated lots of company stock through stock options and/or restricted stock units (RSUs). If you haven’t been selling your shares as they vested, the runup in stock prices over the past decade has p...

One Unintended Source of Housing Unaffordability
11/07/2025

One Unintended Source of Housing Unaffordability

Many cities today face the challenge of increasing the availability of affordable housing. The common approach is to find ways to generate more new housing. That usually involves municipal or state subsidies or tax breaks for land and development. A recent analysis by Moody’s Analytics suggests th...

How Bad Can Bad Market Timing Be?
10/21/2025

How Bad Can Bad Market Timing Be?

The S&P 500 is up over 14% so far this year. But job growth is slowing and Trump tariffs are starting to drive up prices in numerous sectors. Is the economy heading for a fall? Are we nearing a market peak? Is this a good time to sell stocks?

How Do Government Shutdowns Affect The Stock Market?
10/10/2025

How Do Government Shutdowns Affect The Stock Market?

It seems that federal government shutdowns are becoming more frequent. Perhaps it’s a consequence of the decline of the collaborative process in a nation that’s becoming increasingly polarized politically. Whatever the reason, investors undoubtedly would like to know how the current shutdown mig...

The Latest Thinking On Retirement Withdrawal Rates
09/23/2025

The Latest Thinking On Retirement Withdrawal Rates

In 1994 Bill Bengen, an obscure financial planner in southern California, came up with a simple guideline his clients could use for determining a safe (minimum) withdrawal rate in retirement. Based on historical data, he calculated that an individual starting retirement should be able to spend up to...

Skipping College? A 529 Plan Can Still Help
09/09/2025

Skipping College? A 529 Plan Can Still Help

If you’re a parent of a teenager in their sophomore or junior year in high school, you’ve probably discussed with them your hope that they will be going to college. While it’s true that jobs requiring a college degree do tend to pay more than those that don’t, not everyone has the wherewitha...

Remember Meme Stocks? Where Are They Now?
08/19/2025

Remember Meme Stocks? Where Are They Now?

The year 2021 might be remembered as the year of the incautious investor. Non-fungible tokens (NFT) and Special Purpose Acquisition Companies (S**C) were all the rage, bitcoin ETFs were on the verge of breaking out, and everyone was buzzing about the unexpected price surges of GameStop and AMC Theat...

The Two Most Effective Ways To Avoid Being Hacked
08/12/2025

The Two Most Effective Ways To Avoid Being Hacked

It’s virtually impossible to go about our daily lives these days without doing things online in some fashion. Buying stuff, connecting with others, making travel plans; these are just a few of the many activities that the Internet has made both ubiquitous, simple, and quick. But with convenience c...

Address

228 Hamilton Av. , Third Floor
Palo Alto, CA
94301

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 8am - 7pm

Website

Alerts

Be the first to know and let us send you an email when Cognizant Wealth Advisors posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category