Jon Ettelson Team Real Estate

Jon Ettelson Team Real Estate I am a real estate professional with a genuine passion for people and real estate! I delight in help
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07/22/2026

More Homes, Better Prices: A Buyer’s Summer

If you’ve thought about buying a home in the past few years, you may have run into two frustrations: asking prices that kept climbing and too few homes to choose from.

In many places, both sticking points are letting up this summer, with lower asking prices and more homes for sale. Let’s look at the trends, and what they mean for your search. According to Realtor.com, the national median asking price was $430,000 in June, nearly $11,000 under what it was the year before. That’s the eighth month in a row that the typical asking price has dipped below where they were the previous year, according to the same Realtor.com report.

Asking prices were never going to climb forever – now they're just settling closer to what buyers can actually pay. That signals a healthier market, and sellers re-adjusting their expectations.

Now, supply is not back to normal everywhere. As you can see, we’re still down from where we were back in 2017-2019. But in many places, it’s better than it’s been in a while. Here’s how that helps you.

You don’t have to rush an offer just to stay in the running, and you have better odds of finding and landing the right home, not just the one that’s available. Plus, you’ll have more room to negotiate, so you’re searching from a stronger position than buyers had even a year ago. So, if you’re searching for your first place or your next house, there's a little more to choose from and a little more give on price.

So, if you’re searching for your first place or your next house, there's a little more to choose from and a little more give on price. Ready to see what’s available here? Let’s connect.

Jon Ettelson
Coldwell Banker
DRE 01884179

07/07/2026

How Buying or Selling a Home Strengthens Your Community

Buying or selling a home is a big financial decision. And right now, it feels even bigger. Inflation is high, costs are high, and you want to be sure the timing is right before you make your move.

But if you do decide to go for it, whether you're buying or selling, here's something reassuring to hold onto. Not only does your move change your own life, but it also gives your whole community a boost.

Real estate is a huge part of the economy. In 2025, it added up to about $5.6 trillion, according to the National Association of Realtors (NAR). A good share of that comes from everyday people buying and selling homes, just like you.

Behind every sale is a whole network of people doing their jobs. Contractors, lenders, inspectors, movers, and more. When you buy or sell, you help keep them busy. So, your move supports your neighbors' livelihoods, too. The deal that gets you into your next home also helps a local crew make payroll. In a year when every paycheck counts, that's no small thing.

In California, a single sale adds more than $300,000 to the local economy. In Hawaii, it's over $350,000. Even in the most affordable states, the number lands in the tens of thousands.

Moving is both a personal milestone and an investment in your community. So, if the time is right for you, let's connect. You'll make a difference for more people than you know.

Jon Ettelson
Coldwell Banker
DRE 01884179

07/03/2026

The One Factor Behind Today’s Home Prices

You've probably heard that home prices are cooling off. And that's true – nationally. But zoom in on individual markets across the country, and the picture looks completely different depending on where you are.

Some areas are still seeing solid price growth. Others have gone flat. A few have actually dipped slightly negative. So, what's causing all of that variation? It All Comes Down to Inventory

Here's the simple version:
1. When there are more homes for sale, buyers have options.
2. More options, means less competition.
3. Less competition means sellers can't push prices as high.
On the flip side, when inventory is tight, buyers are competing over a small pool of homes, and that pushes prices up.
That dynamic is playing out right now in a really visible way across the country.

If you're a buyer, the market you're shopping in matters a lot right now. If you're a seller, pricing strategy is everything. In markets where inventory has risen, overpricing is one of the fastest ways to linger on the market and eventually sell for less than you would have with the right price from day one.

In markets where inventory is still low, you're in a strong spot, but getting your price right still matters if you want to attract serious buyers quickly. Either way, that's where a local real estate agent earns their keep. Reach out today and let's build a plan that fits our market.

Jon Ettelson
Coldwell Banker
DRE 01884179

06/25/2026

That House That’s Been Sitting Could Be Your Best Shot at a Deal

Open up a home search and you'll see them. Listings that have been on the market for two months. Three. Some longer.

Most buyers scroll right past them, assuming something’s wrong with the house. But that instinct could be costing you, since the longer a home sits, the more motivated the seller usually gets.

If affordability has been your #1 hurdle to buying, here’s a surprisingly simple strategy that could help you finally get your foot in the door. Start with the homes that have been sitting the longest. That’s often where the best deals are.

Here’s why. Data from Realtor.com shows there’s a connection between longer time on the market and lower sales prices. Basically, the longer a house sits, the more likely it is that the seller will reduce the price

So how do you capitalize on a lingering listing? According to USA Today, you have two main levers to pull.

The first is price. Let’s work together to study what comparable homes recently sold for, then build an offer around that. Coming in below asking price is fair game when a home has been sitting.

The second is concessions. If a seller won’t budge much on price, they may still help in other ways, like covering some closing costs, repair credits, or even a mortgage rate buydown that lowers your monthly payment.

With my expertise I can tell you which homes are the real opportunities and which are skippable. A house sitting on the market isn’t always a glaring red flag. In today’s market, it may be your best opportunity yet.

Jon Ettelson
Coldwell Banker
DRE 01884179

06/19/2026

Turn Market Conditions Into Opportunity

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us. Because knowing what’s happening locally is going to be the key to setting the right strategy for your move.

If the market is working in your favor, great. Lean in and use it to your benefit. But if it’s not, all hope isn’t lost. I can help you figure out how to approach any market conditions.

Here's some practical advice if there’s a mismatch between your goal and local market conditions.

If you're buying in a seller's market:
Get pre-approved before you start shopping. It shows sellers you're serious.
Be ready to act fast when the right home hits the market.
Consider offering a quick closing date or flexible terms.
Work closely with your agent to craft a competitive offer.

If you're selling in a buyer's market:
Price it right from day one. Overpricing will cost you time and money.
Focus on curb appeal and staging to stand out in areas with more inventory.
Be open to offering incentives, like covering closing costs or a home warranty.
Expect buyers to negotiate and be ready to be flexible.

Right now, local markets are moving in very different directions. And your strategy as a buyer or seller should reflect your market. Want to know which way our local market is leaning and what that means for your move? Let's connect.

Jon Ettelson
Coldwell Banker
DRE 01884179

06/17/2026

4 Ways To Give Your Offer an Edge This Summer

Looking to buy a home this season? Here's what you should know.

Buyers have more leverage today than they’ve had in years. There are more homes to choose from and, in many areas, sellers are more open to negotiation. But that doesn’t mean competition is gone completely. These days, it varies a lot depending on where you’re hoping to move.

If you’re buying in a popular neighborhood, or in a market where there aren’t many homes for sale, you may still find yourself competing with another buyer. And that’s especially true in the Summer. Here's how to stay one step ahead of any competition this season.

So, depending on where you’re buying, you may still need to move quickly and make a strong offer, even though the market overall has moderated. And that’s especially true if you find a home you really love.

This is what you need to know to make your offer stand out.

1. Lead with a Strong, Realistic Offer
2. Have a Plan for Competing Offers
3. Keep Your Offer Clean
4. Be Flexible Where You Can

Today's market may be balancing out, but strong offers still matter – especially during the busy Summer season. Curious how competitive things are and what it’ll take to win in our market? Let’s talk.

Jon Ettelson
Coldwell Banker
DRE 01884179

06/16/2026

Summer Creates Ideal Opportunities For Moving

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year once things calm down."

While waiting sounds like a good plan, there's something worth knowing before you decide. Rates aren’t expected to change much, so if that’s the #1 reason you’re waiting, it may not pay off. And there may be other things you miss out on in the meantime. Historically, Summer is one of the strongest seasons of the year for both buyers and sellers. And if you delay your move until Fall or Winter, some of those opportunities may already be fading.

1. For buyers, summer’s biggest perk is the surge of new homes hitting the market.
According to Realtor.com, any given Summer month typically sees about 32% more fresh options than the average month from September-December. With more newly listed homes, there’s a better chance of finding one you like where the numbers actually work.

2. For Sellers; Strong buyer demand in summer often leads to higher selling prices.
If you're thinking of selling, you may be considering holding off because you've seen headlines about lower asking prices, price cuts, and softer conditions in some markets. But those headlines don’t tell the whole story or convey just how much it varies by area.

Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide. If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.

Jon Ettelson
Coldwell Banker
DRE 01884179

🌺 Aloha, everyone! 🌴✨Join us in celebrating Kamehameha Day, a special public holiday in the beautiful state of Hawaii, U...
06/11/2026

🌺 Aloha, everyone! 🌴✨

Join us in celebrating Kamehameha Day, a special public holiday in the beautiful state of Hawaii, USA, on June 11th! 🌺🗓️

Honoring King Kamehameha I, who unified the Hawaiian Islands and embodies Hawaiian culture. 🏝️👑

Join us in embracing the spirit of aloha and the vibrant heritage of Hawaii!

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