Edward Jones-Financial Advisor: Eric Friedland

08/17/2026

Scam artists have been known to impersonate loved ones, tricking older adults into providing financial information or sending money to an unknown account. Always ask questions that only your loved one can answer or call your family member back at a number that you know to be legitimate.

08/15/2026

Do you know how to protect yourself from a cyberattack? To help spread awareness of these increasingly frequent attacks, I'll be posting some common types of financial scams as well as tips for how to avoid becoming a target for fraud in the coming days and weeks. Click this link to learn more: https://bit.ly/4gjccZ3

08/15/2026

Managing wealth isn't just complex, it's deeply personal. That's why who you work with matters. At Edward Jones, every relationship starts with a personalized approach. We take the time to understand each client's unique goals, values and circumstances — delivering tailored strategies, not one-size-fits-all solutions.

08/04/2026

If you happen to be at the De Pere Area Chamber of Commerce golf outing at Mid Vallee Golf Course today, make sure you come say hi at White Hole 3!

04/22/2026

Have an ESOP plan and a decision deadline approaching?

Talk to someone local.

Call now to connect with business.

04/21/2026

Some professional news!

10/03/2025

I just finished setting up my booth at the Senior Life Expo at the Kroc Center in Green Bay! I'll be here until 12:30.

If you are planning to attend the show it would be great to see you. Visit me at my booth to say hello.

If you know of anyone who would benefit from my services, I would very much appreciate you sending them my way. It would be my pleasure to meet them.

05/19/2025

Are there many things more valuable than having a go-to person?

Plumbing issue? Call your person.

Car problems? Call your person.

Need someone to help you move? Call your person.

Need to figure out your financial life and how to retire how you want? Call your person.

And if you don't have a person, for something so largely necessary, it may be time to find one.

04/01/2025

I've gotten a whole lot of calls this year from clients and friends of clients about market performance.

This is when my job gets difficult, as I have to sift through the political spin to provide non-partisan thoughts and real-time guidance.

If you need to talk to someone who'll ask you how you feel and how your situation has (or hasn't) changed, you know where to go.

My DMs are open.

02/18/2025

The year ends in 5, so I'll soon celebrate a milestone birthday.

A large part of my job is talking through ideal visions of retirement: where you want to travel, where will your grandkids live, what hobbies will you pick up or continue.

A large part of my job is also talking through our lack of invincibility and what would happen if someone passes away unexpectedly.

These things got me thinking about making sure I had our plan written somewhere in layman's terms for my wife, should I unexpectedly meet my maker.

That plan also needed to include the right financial advisor to execute the plan.

At Edward Jones, we have a very tight-knit and caring culture. I personally know many advisors in my region that I'd trust with my money.

But who would I trust with my wife's future? My children's future?

Who would navigate that picture with the knowledge and clarity required, and most importantly, who will guide the person who just lost her husband?

I don't care about the biggest producers. I don't care about the smoothest talkers.

I care about who is going to listen to understand and work their hardest to make this horrible time as smooth and seamless as possible.

I care about who is going to guide my wife and children through something they didn't have to worry about before.

I care about who is going to respect my vision for my own family's future and help carry it out and make it a reality.

Simply put, I care about people skills, not the advisor's personal success.

All this reflection has reaffirmed to me that I need to continue to focus on the things I'd want my advisor doing with those I love the most.

That's the expectation everyone should have when they work with me.