09/04/2026
Life insurance myths can be some of the biggest obstacles standing between a client and the coverage they need.
“It’s too expensive.”
“My employer coverage is enough.”
“I can always get it later.”
You’ve probably heard them all.
Knowing how to address these misconceptions can help turn hesitation into a more productive conversation about protection, priorities and planning.
We’re busting five of the most common life insurance myths—and breaking down the reality behind each one.
Read the latest Marketing Corner:
Busting the top 5 life insurance myths for Life Insurance Awareness Month. Learn the facts, common misconceptions, and tips advisors can use to help clients take action.