CJB Insurance Services

CJB Insurance Services I'm an independent insurance broker with over 25 years of experience. With offices in Denver, CO, and San Francisco, CA.

Licenses in CA, CO, and most other states

Join me in two weeks, Thursday, Sept 17th, at 12 PM PST for an educational webinar on life insurance.  During this fun a...
09/03/2026

Join me in two weeks, Thursday, Sept 17th, at 12 PM PST for an educational webinar on life insurance. During this fun and informative workshop, parents will have the opportunity to learn some ins and outs of life insurance. Hosted by -Resources SF.
We will also have time for questions. So don't miss out on this opportunity to gain valuable knowledge and peace of mind.

Register here ->

CLASS DESCRIPTION FACILITATOR(S) As a life insurance broker of over 25 years, Carly often finds herself answering some common questions with parents. So, during this fun and informative workshop, parents will have the opportunity to learn some ins-n-outs of insurance. And have many questions answere...

Many people make decisions based on assumptions.  The graphic below illustrates erroneous beliefs about long-term care f...
09/02/2026

Many people make decisions based on assumptions. The graphic below illustrates erroneous beliefs about long-term care funding. The differential in out-of-pocket expenses is jarring – especially if your family ends up needing to pay for long-term care expenses.

Source: Nationwide Retirement Institute

I'm still in shock that Dolly Parton has passed. While reading up on her I came across this article. One detail about Do...
08/31/2026

I'm still in shock that Dolly Parton has passed. While reading up on her I came across this article. One detail about Dolly stayed with me: While caring for her husband during his long illness, she acknowledged, “I didn’t take care of myself.”

I hear this often from families. Caregivers devote so much time and energy to the people they love that their own health and well-being can quietly take a back seat. It’s an important reminder that caregivers need care and support, too.

The singer passed away on Tuesday at the age of 80.

This probably sounds strange, but my ex and I spoke about death and our wishes on a regular basis.  We were married for ...
08/27/2026

This probably sounds strange, but my ex and I spoke about death and our wishes on a regular basis. We were married for 18 years. When he died 9 months after our divorce was finalized, it was a shock, especially since he was only 49. Still, I felt grateful that I knew how he wanted to be remembered, his wishes that a party be thrown (sorry, there wasn’t a keg of gin at his celebration of life), that he wanted to be cremated, etc. These conversations don’t have to be depressing and can be life-affirming, as this article outlines.

https://apple.news/AjL0kVfPtQ5-_LKKU21Tx0g

Talking about death is often life-affirming.

In 2005, when I started offering long-term care insurance, I approached my parents first.  My father confidently and err...
08/25/2026

In 2005, when I started offering long-term care insurance, I approached my parents first. My father confidently and erroneously told me he wasn’t worried about paying for long-term care services because Medicare would cover it. It no longer surprises me how many people talk with certainty about subjects they don’t know well. I calmly explained to my parents that Medicare does not cover LTC Services. If Dad had a stroke, the medical services would be covered by Medicare (likely Parts A & B), and his drugs would be covered by Part D.

Recovering at home, he may have problems with the Activities of Daily Living, which most people encounter within the first hour of waking up:

Getting out of bed;
Walking to the bathroom;
Using the toilet;
Bathing/Brushing Teeth, etc.;
Getting dressed;
Eating breakfast.

Medicare will not cover any of these services you might need at home.

That was a sobering realization for my father, and then he rationalized that he and my mother were healthy and likely would not need care.

This level of “magical thinking” is common. But 70% of people over the age of 65 need assistance. The least you can do is make a plan. Despite my father’s objections, thankfully, they got LTCI. At age 89, he’s receiving benefits today, which enables him to live independently and have someone come to his home about 10 hours a week.

People always tell me they don’t want to be a burden, but that is exactly what happens when there’s no plan in place, and they need help. Family is the first line of defense.

A few months ago, someone contacted me about LTCI. She has a front-row seat watching her mother care for both an aging aunt and her father with liver cancer. She asked me how LTCI could have helped her mother. I told her that LTCI could have helped coordinate and pay for someone to come to the home to help with shopping, cooking, and all levels of care encompassing the activities of daily living. With LTCI, her mother’s life would be spent as a companion rather than running herself ragged; she would have more time for herself, and money would have been saved.

I'd love to talk with you if you would like to learn more about your LTCI or Medicare options.

“Self-funding” long-term care may sound like a responsible strategy, but in reality, it often falls short when care is a...
08/24/2026

“Self-funding” long-term care may sound like a responsible strategy, but in reality, it often falls short when care is actually needed.

Here’s why: People assume their assets will be enough, but long-term care costs can reach six figures annually and last for years and years. Tapping into investments or real estate during a market downturn, or while trying to maintain a spouse’s lifestyle, can quickly derail even a well-built retirement plan. Plus, family members may be forced to step in financially or physically when assets don’t stretch as expected. There are also potential tax consequences, particularly when it means selling real estate, which can push some folks into paying up to $600/mo for Medicare Part B.

Long-term care insurance turns an unpredictable, potentially devastating expense into a manageable, planned-for risk. It protects both your future and your family's well-being.

Is self-funding really a plan—or just a hope that care won’t be needed?

A person needing long-term care rarely navigates that journey alone.  Their care needs ripple outward, often placing emo...
08/20/2026

A person needing long-term care rarely navigates that journey alone. Their care needs ripple outward, often placing emotional, physical, and financial strain on loved ones. Family members may step into caregiving roles unexpectedly, putting careers, health, and savings at risk. The impact isn't just on the individual receiving care; it reshapes the lives and futures of everyone around them. How prepared is your family to carry that weight if care is needed?

Do yourself and your loved ones a favor. Today is a golden age of long-term care coverage, and there is likely a solution that will work for you.

If you would like to find out about your options for Extended Care, please contact me at 510.342.2670.

Many people think long-term care is only for the very ill—but that’s a myth worth busting.  This article sheds light on ...
08/17/2026

Many people think long-term care is only for the very ill—but that’s a myth worth busting. This article sheds light on what long-term care really looks like, who needs it, and why planning ahead can make all the difference for your quality of life and financial security. Are you prepared for the kind of care you might want—not just the kind you hope to avoid?

https://scienceinsights.org/who-needs-long-term-care-its-not-just-seniors/

Long-term care isn’t just for older adults. Learn who actually needs it, what conditions trigger it, and why nearly half of us will need it someday.

Are you ready for the challenges of aging? Knowing your options is vital whether you’re planning for your future or help...
08/13/2026

Are you ready for the challenges of aging?

Knowing your options is vital whether you’re planning for your future or helping a family member or loved one. Check out some of my articles for an educational resource to help you better understand what to expect and how to find solutions and support: https://cjbins.com/from-the-blog-2/

Long-term care insurance can play a significant role in facilitating aging in place, which refers to the ability of elderly individuals to live independently and comfortably in their own homes or communities for as long as possible. In fact, according to the Administration on Aging, someone turning....

Rosalynn Carter, the former first lady of the United States, was a longtime leader in caregiver advocacy.  She famously ...
08/11/2026

Rosalynn Carter, the former first lady of the United States, was a longtime leader in caregiver advocacy. She famously noted, "There are only four kinds of people in the world: those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers." This insight underscores that caregiving touches us all at some point.

When my mother was diagnosed with dementia, my father chose to become her main caregiver. Thankfully, she had long-term care insurance, so my father could get some time to himself.

My father had a diverse and dynamic career - he was a serial entrepreneur. Yet, caring for my mother, even with assistance from family and a paid caregiver, led him to conclude that this was the toughest job he’d ever had.

I offer a Plan of Care document on my website to anyone who wants it. This tool helps plan for future needs and requests; it also helps facilitate conversations with families.

What is your plan to age with dignity?

https://cjbins.com/long-term-care/plan-of-care/

Carly at CJB has been simply wonderful to work with. She is unique in that she really takes time to understand needs and worked primarily to educate us on the different paths, options and scenarios serving as a guide. I never once felt that she wanted us to buy a policy, which I think is always comm...

Address

730 Seventeenth Street, Suite 900
Denver, CO
80202

Opening Hours

Monday 10am - 4:30pm
Tuesday 10am - 4:30pm
Wednesday 10am - 2pm
Thursday 11am - 6pm
Friday 10am - 3pm

Alerts

Be the first to know and let us send you an email when CJB Insurance Services posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to CJB Insurance Services:

Shortcuts

Featured

Share