03/04/2026
Inside the Comms Toolbox: Using Your Blackout Period
Blackout periods may pause certain forms of outreach — but they don’t have to pause planning.
Many offices use this time to focus on content production and creative development so they’re ready to go once restrictions lift.
It’s an ideal window to:
• Film video content for future outreach
• Produce Connected TV and radio creative
• Design digital ads and supporting graphics
• Capture photography and b-roll for upcoming projects
When blackout ends, having content ready to deploy makes it easier to move quickly and maintain consistent messaging.
Sometimes the most productive communications work happens behind the scenes.