04/11/2025
The American Medical Association gave a less than flattering review of those that volunteer with SHIPs on Medicare. Rather than point a finger and toss shade their way, NABIP has chosen to highlight the VALUE that licensed agents bring when working with beneficiaries.
JAMA Study Underscores the Vital Role of Licensed Medicare Agents in Helping
Seniors Navigate Coverage Decisions
Washington, D.C. —
A new JAMA Network study highlights the complexities seniors face when trying to navigate Medicare, and the need for highly trained, licensed professionals to help them make informed choices. The National Association of Benefits and Insurance Professionals (NABIP) believes the findings reinforce the value of working with licensed, certified Medicare agents who dedicate their careers to serving the needs of older Americans.
“Licensed Medicare agents are trusted guides in a complex system,” said NABIP CEO Jessica Brooks Woods CEO, MPM, PHR. “They are certified annually, held to rigorous standards, and uniquely qualified to offer personalized, accurate guidance.
This JAMA study reinforces what we already know—beneficiaries are best served by professionals with the training, experience, and accountability that licensed agents provide.”
The JAMA study, which utilized more than 300 “secret shoppers” at 131 State Health Insurance Assistance Program (SHIP) sites across 16 states, revealed the challenges seniors face when seeking Medicare guidance. Nearly 40% of SHIP contact attempts failed due to unreturned calls, and only 57% of completed interactions provided accurate and complete information.
While seniors seek Medicare guidance from a wide range of sources, not all sources provide the same level of consistency or accuracy. These findings highlight the critical importance of connecting Medicare beneficiaries with professionals who not only understand the nuances of plan options, provider networks, and prescription formularies, but are also equipped to tailor recommendations to each person’s unique needs.
“Our members are boots-on-the-ground experts in their communities,” said Brooks-Woods. “They know which
doctors are in-network, how to lower out-of-pocket costs, and what coverage works best for each individual. Their
success is built on trust and getting it right the first time.”
A recent JAMA Network study reinforces what we at NABIP already know: licensed Medicare agents are essential to helping seniors navigate the complex world of coverage decisions.
NABIP remains committed to empowering agents with the tools they need—like our Medicare Advantage Certification—to serve clients with excellence.
🔗 Medicare Advantage Certification: https://ow.ly/fG1850VyokB
🔗 Read our full press release: https://ow.ly/PWGa50Vyoky