10/22/2026
NATIONAL MAKE A DOG'S DAY HISTORY
Subaru Make a Dog's Day logo
In 2019, Subaru founded National Make A Dog's Day to raise awareness for pet adoption. With the help of National Day Calendar, they set out to show the world just how good it feels to make a dog's day.
2022 is the fourth annual National Make A Dog's Day. Since its launch, has reached 68 million people and helped find homes for nearly 60,000 dogs.
"Year after year, we’ve been proud to help raise awareness for pet adoption by showing the world how they can make a dog’s day and feel great doing it.” Alan Bethke, Senior Vice President, Marketing of Subaru of America, Inc.
Subaru has a long history of supporting pets in need. In fact, since 2008 through the Subaru Loves Pets™ initiative, Subaru has donated more than $42 million to national and local organizations to support the rescue, transport, and adoption of nearly 350,000 pets.
As part of Subaru Loves Pets month in October and the automaker's lifetime commitment to loving pets, they have created another way to make a difference. With a love for pets and caring for animals everywhere being a vital pillar of the Subaru Love Promise, the automaker has continually given back to the canine friends that deserve it most.
According to Alan Bethke, Subaru advocates for adopting from pet organizations year-round. However, October is particularly special for Subaru. They devote the entire month to uniting pets across the country with the loving homes they deserve. Furthermore, Bethke says “Our Subaru community is incredibly passionate about animal welfare, and together with our retailers, we’re proud to help make the world a better place for pets everywhere.”
