28/08/2026
A defence product can meet every technical specification — and still fail its user.
Technical specifications tell us what a system can do. They do not always tell us how effectively it can be used in real operational conditions.
How quickly can it be deployed? How much training is required? Can it integrate into existing workflows and systems? Can it be maintained under demanding conditions? Does it reduce the operator’s workload — or create additional complexity?
These factors can be just as important as range, accuracy, capacity or other technical characteristics.
Experienced military users can identify operational friction and assumptions that may remain invisible during technical development. Their feedback allows companies to understand how design decisions translate into the reality faced by the end user.
Identifying these issues early can help defence companies prioritize development, avoid costly redesign and focus resources on capabilities that actually matter in operation.
At NODIH Advisory, we believe this perspective should enter product development as early as possible.
Because technical performance makes a product work. Operational relevance makes it useful.