Association of Financial Advisers Singapore

Association of Financial Advisers Singapore AFA(S) is a professional association representing Licensed Financial Advisory firms in Singapore, recognised by MAS as well as a voice to the Media.

The future of financial advisory is about so much more than products β€” it's about trust, transformation, and the human c...
31/08/2026

The future of financial advisory is about so much more than products β€” it's about trust, transformation, and the human connection that no technology can replace.
The future of financial advisory is about so much more than products β€” it's about trust, transformation, and the human connection that no technology can replace.

AFAS is proud to share that our Honorary Assistant Secretary, Mr Alfred Chia, was a panellist at the Singapore College of Insurance (SCI) event "The Next Decade of Financial Advisory: Leadership, Trust and Transformation" β€” joining fellow industry leaders for an important conversation about how we prepare advisers for the decade ahead.

The panel featured:

πŸŽ™οΈ Steven Goh, Partner & Head of Insurance, KPMG Singapore (Moderator)

πŸŽ™οΈ Alfred Chia, Honorary Assistant Secretary, AFAS

πŸŽ™οΈ Derrick Yip, President, Insurance and Financial Practitioners Association of Singapore

πŸŽ™οΈ Harpreet Bindra, Chief Executive Officer, HSBC Life (Singapore) Pte. Ltd.

A key theme from the discussion: as information becomes more abundant, trusted advice becomes even more valuable. The adviser of the future will be part financial planner, part life coach, and part technology-enabled analyst but above all, a trusted partner for life.

AI will accelerate this shift equipping advisers with better insights and greater personalization, while freeing up more time to focus on what truly matters: the client.

Thank you to SCI for hosting such a meaningful and forward-looking dialogue.

AFAS remains committed to supporting our members as they navigate and lead through this transformation. πŸ’ͺ

Transformation Singapore FutureOfAdvice

"With more than 400 participants from across the financial advisory industry, the conference brought together profession...
15/08/2026

"With more than 400 participants from across the financial advisory industry, the conference brought together professionals committed to raising standards, embracing innovation, and strengthening the trusted advice that Singaporeans rely on.

One of the key highlights of the day was undoubtedly the "Conversation with Minister" session, a defining moment for our profession. Facilitated by our Honorary Assistant Secretary, Mr Alfred Chia, the dialogue featured Minister for Manpower, Dr Tan See Leng, who shared his insights on retirement adequacy, financial resilience, lifelong learning, and the vital role that trusted financial advisers play in empowering Singaporeans to make informed financial decisions at every stage of life. His perspectives were both inspiring and thought-provoking for everyone in the room.

A heartfelt thank you to our AFAS EXCO, our dedicated Secretariat Team, the Conference Task Force, our speakers, sponsors, and every participant who made this event a tremendous success.

Your passion, commitment, and teamwork made it all possible.

Here's to continuing to raise the bar for our profession. Together.

"

AFAS was pleased to support the finals of the Singapore College of Insurance (SCI) Γ— Ngee Ann Polytechnic Student Financ...
14/08/2026

AFAS was pleased to support the finals of the Singapore College of Insurance (SCI) Γ— Ngee Ann Polytechnic Student Financial Planning Competition.

Our Vice President, Mr Salim, graced the event as Guest, while our Honorary Treasurer, Mr James Chen PBM, and Honorary Assistant Secretary, Mr Alfred Chia, served as judges at the finals alongside fellow judges from SCI Singapore College Of Insurance and IFPAS IFPAS.

We were also delighted to have our AFAS mentors attend the final presentations by the students, a meaningful opportunity to witness firsthand the talent and commitment of the next generation of financial planning professionals.

It was encouraging to see the effort, preparation, and enthusiasm demonstrated by the student finalists as they applied their knowledge to real-world financial planning scenarios.

At AFAS, we are always glad to play a part in supporting education, raising professional standards, and nurturing the next generation of financial advisers in Singapore.

Well done to all the student finalists, we wish you every success in the journey ahead!

We have relaunched our AFAS website, cleaner navigation, faster access to resources, and a refreshed design that reflect...
13/08/2026

We have relaunched our AFAS website, cleaner navigation, faster access to resources, and a refreshed design that reflects the progressive spirit of our profession.

And yes, we have a brand new logo too! Designed to represent unity, professionalism, and forward momentum, while staying true to our mission of representing every licensed FA in Singapore.

πŸ‘‰Visit our new website
πŸ‘‰ Log in to your member portal
πŸ‘‰ Sign up for exclusive courses at member rates

www.afas.org.sg

Our Conference Chairperson Mr Vincent Ee, AFAS President Mr Raymond Ng, and General Manager Ms Angie Lim hosted a warm a...
13/08/2026

Our Conference Chairperson Mr Vincent Ee, AFAS President Mr Raymond Ng, and General Manager Ms Angie Lim hosted a warm appreciation dinner for our incredible Conference Task Force and Working Committee.

None of what happened at the AFAS Annual Conference 2026 would have been possible without this amazing team working tirelessly behind the scenes. πŸ’ͺ

Here's to the people who made it happen.

09/08/2026
2 days to go! The AFAS Annual Conference 2026 is this Friday, 24 July at PARKROYAL on Beach Road, our 22nd Annual Gather...
22/07/2026

2 days to go!

The AFAS Annual Conference 2026 is this Friday, 24 July at PARKROYAL on Beach Road, our 22nd Annual Gathering of Financial Advisers, under the theme: "Navigating Disruption, Elevating Trust."

We are privileged to have Dr Tan See Leng, Minister for Manpower, as our Guest of Honour, alongside an outstanding lineup of speakers from MAS, FIDREC, and across the industry.

See you there! πŸ‘‹

Address

190 Middle Road #14-08B Fortune Centre
Singapore
188979

Opening Hours

Monday 10:00 - 16:00
Tuesday 10:00 - 16:00
Wednesday 10:00 - 16:00
Thursday 10:00 - 16:00
Friday 10:00 - 16:00

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