02/11/2026
Who will buy your London home when you’re ready to sell?
In Prime Central London, the answer is more and more often a domestic buyer.
• Homes under £2m made up 65% of sales in Q2 2026, up from 60% a year earlier
• Sales in that bracket rose 23.5% on the same quarter last year
Domestic buyers and people moving home did most of that buying. It’s worth thinking about this when you buy. A home that suits the people buying actively today puts you in front of a wider pool of potential buyers.
Our advisers can take you through Prime Central London with your exit in mind.
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